Chartered Accountants Ireland is today (Friday, 8 June) launching a new education and marketing strategy for students that will strengthen the Chartered Accountant premium position in the market and attract greater numbers of talented graduates to the profession.
The new education programme will be ready for the start of the 2018/19 academic year. Major changes include:
- Three new final-year (FAE) electives, in Financial Services, Public Sector and Advisory
- The Public Sector elective will be delivered in collaboration with Chartered Institute of Public Finance and Accountancy (CIPFA), while the institute will be working with The Institute of Banking on the Financial Services elective. The existing Advanced Performance Management elective will be re-designed and re-named as ‘Advisory’ to focus on commercial decision-making.
- A rationalisation of educational materials, and adoption of new technologies to improve education delivery
- Additional technology and staff supports for students following the Flexible Route, outside a training contract
- New entry pathways from other recognised professional bodies.
Speaking about the new electives, Chartered Accountants Ireland CEO Barry Dempsey said:
“Chartered Accountants Ireland’s education programme is rightly considered as the gold standard of accountancy training. We are now working to anticipate the future and staying ahead of the demands of employers and the market. The new developments launched today are some of the biggest changes to happen to the Institute’s education programme for several years. The new programme addresses the changing role of the Chartered Accountant. Our new electives will give final year students specialist skills in financial services, public sector finances and consultancy.”
Ronan O’Loughlin, Director of Education at Chartered Accountants Ireland commented, “These developments are also very significant for our training firms and other approved training organisations. The Institute has worked closely with firms and training managers to design a programme the fits their requirements, and responds to the challenges of a rapidly changing business environment.”
Client Relationship Management
In addition to the educational changes being launched today, the Institute is also rolling out a number of marketing initiatives. A client engagement programme has already commenced, that will support training organisations to train Chartered Accountants in greater numbers in what is a competitive environment. The engagement programme will build communities of Chartered Accountants within the target organisations, drive awareness of the new education offering and generate insight and lessons from our customers on how we can build on relevance and satisfaction.
To further support awareness and recruitment, the Institute will shortly launch its annual advertising campaign to promote career opportunities in Chartered Accountancy.
The advertising campaign will kick off across the island this week, with digital campaigns, supported by radio and advertising on Spotify ads later in July. The campaign will also include career briefing events in Belfast, Cork and Dublin through the summer.
How you can help
Research with students consistently indicates that the most important source of information and influence are you, members of Chartered Accountants Ireland as friends, family or colleagues. Therefore we ask you to be active advocates for the profession within your networks, and look at opportunities to talk about our qualification and what it has meant for your career.
We thank you in advance for your valued support. We will be issuing further communications to training firms and students over the coming weeks. If you or a prospective future student would like to find out more, please contact us below.
Education queries: Ronan O’Loughlin, Director, Education and Training,
Marketing queries: Brendan O’Hora, Director, Communications & Marketing
Alternatively, please visit our prospective student hub: www.charteredaccountants.ie/Prospective-Students