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Occupation Details

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Advertising / PR manager

Job Zone

Education
Most of these occupations require qualifications at NFQ Levels 7 or 8 (Ordinary / Honours Degrees) but some do not.

Related Experience
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, you may need to complete three - four years of college and work for several years in the career area to be considered qualified.

Job Training
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Job Zone Examples
Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, sales managers, computer programmers, chemists, environmental engineers, criminal investigators, and financial analysts.

€35k > 80
Advertising / Promotions Manager
Salary Range
(thousands per year)*
€35 - 80
Related Information:
Data Source(s):
Brightwater / Sigmar

Last Updated: May, 2014

* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.
Shortage Indicator

The National Skills Bulletin 2017 stated that despite an increase in third level graduate output from sales and marketing courses, a shortage of marketing experts required to lead product/brand management and business development (with languages) continues to exist.

7.8%
Occupational Category

Advertising, Marketing & Sales Directors

Also included in this category:

Marketing and sales directors; bid managers, purchasing managers; account managers (advertising); head of public relations.

Number Employed:

6,400

Part time workers: 1%
Aged over 55: 6%
Male / Female: 70 / 31%
Non-Nationals: 15%
With Third Level: 83%
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At a Glance... header image

Creates an advertising campaign for a client. Work involves marketing and packaging of products, market research, exhibitions and public relations services.


Videos & Interviews header image

1Total Records:1


Pat O'Connor
Press Officer
Go to Interview


Follow the links below to watch videos related to this occupation:

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Go..Advertising and Promotions Managers - from: YouTube Video
Go..Advertising Manager - from: icould [UK] Video


Tasks & Activitiesheader image

The following is a list of the most commonly reported tasks and activities for this occupation

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Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.

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Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.

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Gather and organize information to plan advertising campaigns.

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Confer with clients to provide marketing or technical advice.

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Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.

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Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.

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Prepare budgets and submit estimates for program costs as part of campaign plan development.

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Prepare and negotiate advertising and sales contracts.

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Plan and execute advertising policies and strategies for organizations.

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Assist with annual budget development.

Work Activities header image

The following is a list of the most commonly reported work activities in this occupation.

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Establishing and Maintaining Interpersonal Relationships: Developing constructive and cooperative working relationships with others, and maintaining them over time.

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Communicating with Persons Outside Organization: Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

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Thinking Creatively: Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

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Organizing, Planning, and Prioritizing Work: Developing specific goals and plans to prioritize, organize, and accomplish your work.

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Processing Information: Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.

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Communicating with Supervisors, Peers, or Subordinates: Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

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Performing for or Working Directly with the Public: Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.

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Scheduling Work and Activities: Scheduling events, programs, and activities, as well as the work of others.

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Updating and Using Relevant Knowledge: Keeping up-to-date technically and applying new knowledge to your job.

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Making Decisions and Solving Problems: Analyzing information and evaluating results to choose the best solution and solve problems.


Knowledge header image

The following is a list of the five most commonly reported knowledge areas for this occupation.

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English Language: Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

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Communications and Media: Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

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Administration and Management: Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

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Sales and Marketing: Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

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Customer and Personal Service: Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.


Skillsheader image

The following is a list of the most commonly reported skills used in this occupation.

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Coordination: Adjusting actions in relation to others' actions.

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Speaking: Talking to others to convey information effectively.

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Monitoring: Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

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Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

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Reading Comprehension: Understanding written sentences and paragraphs in work related documents.

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Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

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Judgment and Decision Making: Considering the relative costs and benefits of potential actions to choose the most appropriate one.

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Management of Personnel Resources: Motivating, developing, and directing people as they work, identifying the best people for the job.

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Active Learning: Understanding the implications of new information for both current and future problem-solving and decision-making.

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Time Management: Managing one's own time and the time of others.

Related Occupationsheader image

Contactsheader image

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Organisation: Association of Advertisers in Ireland
Address: Rock House, Blackrock, Co. Dublin
Tel: (01) 278 0449
Email: Click here
Url Click here

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Career Guidance

This occupation is popular with people who have the following Career Interests...


...and for people who like working in the following Career Sectors:

Advertising, Marketing & Public Relations

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Higher Ed & CAO Course suggestions
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