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Digital Media Content Manager

Job Zone

Most of these occupations require qualifications at NFQ Levels 7 or 8 (Ordinary / Honours Degrees) but some do not.

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A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, you may need to complete three - four years of college and work for several years in the career area to be considered qualified.

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Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

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Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, sales managers, computer programmers, chemists, environmental engineers, criminal investigators, and financial analysts.

€30k > 60
Digital Media Content Manager
Salary Range
(thousands per year)*
€30 - 60
Related Information:
Data Source(s):
The Digital Marketing Institute

Last Updated: May, 2016

* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.
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At a Glance... header image

Keeps a website running smoothly and tracks data about where users are clicking, how long they stay on the site and other relevant data to drive marketing efforts.

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The Work header image

Digital content managers typically run websites with an e-commerce focus. They ensure that content and webpages are continually updated  to include new products and product descriptions.

Even small changes to a website can play havoc with the site's content, as articles are edited or links are moved and broken. The role of the Digital content manager is to keep the site running smoothly, while also tracking data about where users are clicking, how long they stay on a site, and other data points that drive a company's marketing efforts.

Digital content managers work through web content management systems to track changes in content and check to see that  links are working correctly.

Working with content writers, the Digital Content Manager builds up the digital content of a website and tracks which products sell, and why they sell. They then report back to the marketing team about which strategies are most successful.

Digital content managers work with a variety of content creators and marketers to keep a website on track such as the Content Production Manager, Product Manager,  Internet Marketing Director.

A primary function of this role is to create clear, engaging and compelling textual and visual web content. A mix of copywriter, online marketing specialist and designer, the Digital content manager will typically work as a content creator before moving into this higher-level position. They must have previous editing experience, as well as an understanding that content must be updated continuously for a website to remain relevant.

Day to day functions of the role include

  • Creates a diverse range of content that relates directly to the users’ requirements – web and digital platforms, webinars, newsletters etc.
  • Ensures all content is optimised for user experience and search engines.
  • Develops and implements search engine optimistion (SEO) and inbound marketing strategies.
  • Manages content platforms, including blogging platforms
  • Devises to social media content strategy


Personal Qualitiesheader image

The following is a list of the most commonly reported skills used in this occupation:

  • Good spoken and written communication skills
  • Research skills
  • Strong presentation and negotiation skills
  • Confidence, tact and persuasiveness
  • Ability to analyse and interpret statistics
  • Good IT skills
  • Good 'people skills',
  • Ability to work well as part of a team and with a range of clients
  • Ability to work under pressure and to deadlines
  • Professional manner
  • Understanding of business and different types of media


This role typically requires experience in online marketing the creation of engaging web content.

A full understanding of a range of applications and technologies are valuable:

  • HTML, CSS,
  • WordPress
  • Google Analytics
  • Photoshop
  • Search Engine Optimisation (SEO) and PPC (Pay Per Click).

Entry Routesheader image

Digital content managers typically work as content creators before moving into this higher-level position.

A least bachelor's degrees in communications or marketing is typical for entrants to the field.

Last Updated: May, 2016

Related Occupationsheader image

Contactsheader image


Organisation: Marketing Institute of Ireland (MII)
Address: Marketing House, South County Business Park, Leopardstown, Dublin 18
Tel: (01) 295 2355
Email: Click here
Url Click here


Organisation: The Digital Marketing Institute
Address: Online
Tel: (01) 531 1200
Email: Click here
Url Click here

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Career Guidance

This occupation is popular with people who have the following Career Interests...

...and for people who like working in the following Career Sectors:

Advertising, Marketing & Public Relations
Computers & ICT
Business Organisation & Management

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