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|Digital Media Content Manager|
(thousands per year)*
30 - 60
The Digital Marketing Institute
Last Updated: May, 2016
|* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.|
Keeps a website running smoothly and tracks data about where users are clicking, how long they stay on the site and other relevant data to drive marketing efforts.
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|Head of Digital Library, NLI - from: National Library of Ireland [Video]|
Search YouTube for Digital Media Content Manager videos
Digital content managers typically run websites with an e-commerce focus. They ensure that content and webpages are continually updated to include new products and product descriptions.
Even small changes to a website can play havoc with the site's content, as articles are edited or links are moved and broken. The role of the Digital content manager is to keep the site running smoothly, while also tracking data about where users are clicking, how long they stay on a site, and other data points that drive a company's marketing efforts.
Digital content managers work through web content management systems to track changes in content and check to see that links are working correctly.
Working with content writers, the Digital Content Manager builds up the digital content of a website and tracks which products sell, and why they sell. They then report back to the marketing team about which strategies are most successful.
Digital content managers work with a variety of content creators and marketers to keep a website on track such as the Content Production Manager, Product Manager, Internet Marketing Director.
A primary function of this role is to create clear, engaging and compelling textual and visual web content. A mix of copywriter, online marketing specialist and designer, the Digital content manager will typically work as a content creator before moving into this higher-level position. They must have previous editing experience, as well as an understanding that content must be updated continuously for a website to remain relevant.
Day to day functions of the role include
The following is a list of the most commonly reported skills used in this occupation:
This role typically requires experience in online marketing the creation of engaging web content.
A full understanding of a range of applications and technologies are valuable:
Digital content managers typically work as content creators before moving into this higher-level position.
A least bachelor's degrees in communications or marketing is typical for entrants to the field.
Last Updated: May, 2016
|Organisation:||Marketing Institute of Ireland (MII)|
|Address:||Marketing House, South County Business Park, Leopardstown, Dublin 18|
|Tel:||(01) 295 2355|
|Organisation:||The Digital Marketing Institute|
|Tel:||(01) 531 1200|
|This occupation is popular with people who have the following Career Interests... |
...and for people who like working in the following Career Sectors:
|Advertising, Marketing & Public Relations|
|Computers & ICT|
|Business Organisation & Management|
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