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Occupation Details

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Advertising Art Director

Job Zone

Education
Most of these occupations require qualifications at NFQ Levels 7 or 8 (Ordinary / Honours Degrees) but some do not.

Related Experience
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an engineer must complete four years of college and work for several years in engineering to be considered qualified.

Job Training
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Job Zone Examples
Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, sales managers, computer programmers, teachers, chemists, environmental engineers, criminal investigators, and financial analysts.

€40k > 70 
Advertising Art Director
Salary Range
(thousands per year)*
€40 - 70 
Related Information:
Data Source(s):
Sigmar

Last Updated: May, 2014

* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.
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At a Glance... header image

Spend their time brainstorming, planning and arranging ideas for new advertisements.


The Work header image

Advertising art directors are responsible for the appearance and presentation of printed advertising material and television commercials. For printed advertisements, the creative team of art director and copywriter work from a client's brief. The brief provides information about the product or service the client wishes to promote and the target audience. The art director and copywriter produce a number of possible advertising ideas that include rapidly sketched illustrations known as 'storyboards' or 'roughs'.   
  
The Advertising Art Director works in a creative department of an advertising agency, to produce a suitable and persuasive image that helps to sell a product.   
  
In preparing advertisements, the creative team must consider both content (headlines, slogans, text and illustrations) and visual appearance that is affected by the use of space, colour and typeface. Although the design may need to be interesting, exciting, appealing or eye-catching, the creative team must remember that its prime purpose is to sell a product.   
  
Once approved by the client, a rough idea is translated by the art director into the final advertisement. Sometimes art directors produce the required illustrations themselves, but more often they select and commission suitable artists. This may involve examining portfolios of drawings, photographs, cartoons and graphic designs. Art directors instruct the typographer about typeface and layout, and check the final advertisement before it is sent to the printers.   
  
Advertising Art Directors design a wide range of printed material including posters, leaflets, brochures, packaging and display material.   
  
Some Advertising Art Directors work on television commercials. They may be required to select a film director or production company by looking through show reels and choosing actors, actresses and locations. Art directors attend all production meetings, and supervise filming and editing of both film and soundtracks.

 


Tasks & Activitiesheader image

The following is a list of the most commonly reported tasks and activities for this occupation

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Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.

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Manage own accounts and projects, working within budget and scheduling requirements.

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Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.

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Present final layouts to clients for approval.

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Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.

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Work with creative directors to develop design solutions.

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Create custom illustrations or other graphic elements.

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Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.

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Review illustrative material to determine if it conforms to standards and specifications.

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Negotiate with printers and estimators to determine what services will be performed.

Work Activities header image

The following is a list of the most commonly reported work activities in this occupation.

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Organizing, Planning, and Prioritizing Work:  Developing specific goals and plans to prioritize, organize, and accomplish your work.

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Thinking Creatively:  Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

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Interacting With Computers:  Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.

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Establishing and Maintaining Interpersonal Relationships:  Developing constructive and cooperative working relationships with others, and maintaining them over time.

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Scheduling Work and Activities:  Scheduling events, programs, and activities, as well as the work of others.

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Making Decisions and Solving Problems:  Analyzing information and evaluating results to choose the best solution and solve problems.

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Coordinating the Work and Activities of Others:  Getting members of a group to work together to accomplish tasks.

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Judging the Qualities of Things, Services, or People:  Assessing the value, importance, or quality of things or people.

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Communicating with Persons Outside Organization:  Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

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Updating and Using Relevant Knowledge:  Keeping up-to-date technically and applying new knowledge to your job.


Knowledge header image

The following is a list of the five most commonly reported knowledge areas for this occupation.

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Sales and Marketing:  Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

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English Language:  Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

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Communications and Media:  Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

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Computers and Electronics:  Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

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Design:  Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.


Skillsheader image

The following is a list of the most commonly reported skills used in this occupation.

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Coordination:   Adjusting actions in relation to others' actions.

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Active Listening:   Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

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Writing:   Communicating effectively in writing as appropriate for the needs of the audience.

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Speaking:   Talking to others to convey information effectively.

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Critical Thinking:   Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

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Reading Comprehension:   Understanding written sentences and paragraphs in work related documents.

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Time Management:   Managing one's own time and the time of others.

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Active Learning:   Understanding the implications of new information for both current and future problem-solving and decision-making.

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Monitoring:   Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

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Judgment and Decision Making:   Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Personal Qualitiesheader image

As an art director, you'll need creativity, a lively imagination and sufficient knowledge of the Arts to use theatre, cinema, literature and painting as a source of inspiration. An eye for shape and colour is a requirement in an Advertising Art Director.   
  
Most art directors have backgrounds in graphic design and have knowledge of photography, typography and printing techniques. The ability to withstand (and preferably thrive on) pressure is essential, as you'll often have to work to very tight deadlines. Communication and interpersonal skills are desirable, as you also have to spend time in meetings and with clients.


Further Informationheader image

A detailed description of this occupation can be found on a number of online databases. Follow the link(s) below to access this information:

Note: you will be leaving the CareersPortal Site

Go..Advertising Art Director - from:  N.C.S. [UK]
Go..Desktop Publisher - from:  YouTube Video

Related Occupationsheader image

Contactsheader image

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Organisation: Institute of Advertising Practitioners in Ireland
  Address: 8 Upper Fitzwilliam Street, Dublin 2
  Tel: (01) 676 5991
  Email: Click here
  Url Click here

 

Job Search


Career Guidance

This occupation is popular with people who have the following Career Interests...


...and for people who like working in the following Career Sectors:

Advertising, Marketing and Public Relations
Art, Craft & Design
Media & Publishing

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