Careers rarely develop the way we plan them. Our career path often takes many twists and turns, with particular events, choices and people influencing our direction.

We asked Aishling Butler from An Garda Síochána to give some advice for people considering this job:

Aishling Butler

Garda Trainee

An Garda Síochána

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Aishling Butler
Take every opportunity available, don't be afraid to do voluntary work and get involved in communities.
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Enterprising?
Enterprising
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and like commerce, trade and making deals. Some are drawn to sales and marketing occupations. Many will eventually end up owning their own business, or managing a section in larger organisations. They tend to be very goal-oriented, and work best when focused on a target. Some have an entrepreneurial inclination.
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Occupation Details

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Marketing Adviser

Job Zone

Education
Most of these occupations require qualifications at NFQ Levels 7 or 8 (Ordinary / Honours Degrees) but some do not.

Related Experience
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an engineer must complete four years of college and work for several years in engineering to be considered qualified.

Job Training
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Job Zone Examples
Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, sales managers, computer programmers, teachers, chemists, environmental engineers, criminal investigators, and financial analysts.

€18k > 70
Media Advisor / Specialist
Salary Range
(thousands per year)*
€18 - 70
Related Information:
Data Source(s):
Brightwater / Morgan McKinley / Sigmar

Last Updated: July, 2015

* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.
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At a Glance... header image

Provides professional advice with regard to the marketing of a companies services.


Videos & Interviews header image

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Go..Marketing & Brand Consultant - from: icould [UK] Video

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Tasks & Activitiesheader image

The following is a list of the most commonly reported tasks and activities for this occupation

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Prepare reports of findings, illustrating data graphically and translating complex findings into written text.

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Seek and provide information to help companies determine their position in the marketplace.

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Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.

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Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

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Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

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Monitor industry statistics and follow trends in trade literature.

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Measure and assess customer and employee satisfaction.

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Measure the effectiveness of marketing, advertising, and communications programs and strategies.

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Forecast and track marketing and sales trends, analyzing collected data.

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Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.

Work Activities header image

The following is a list of the most commonly reported work activities in this occupation.

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Organizing, Planning, and Prioritizing Work: Developing specific goals and plans to prioritize, organize, and accomplish your work.

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Establishing and Maintaining Interpersonal Relationships: Developing constructive and cooperative working relationships with others, and maintaining them over time.

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Analyzing Data or Information: Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.

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Communicating with Supervisors, Peers, or Subordinates: Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

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Getting Information: Observing, receiving, and otherwise obtaining information from all relevant sources.

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Updating and Using Relevant Knowledge: Keeping up-to-date technically and applying new knowledge to your job.

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Processing Information: Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.

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Communicating with Persons Outside Organization: Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

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Making Decisions and Solving Problems: Analyzing information and evaluating results to choose the best solution and solve problems.

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Identifying Objects, Actions, and Events: Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.


Knowledge header image

The following is a list of the five most commonly reported knowledge areas for this occupation.

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English Language: Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

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Customer and Personal Service: Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

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Administration and Management: Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

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Sales and Marketing: Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

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Computers and Electronics: Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.


Skillsheader image

The following is a list of the most commonly reported skills used in this occupation.

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Reading Comprehension: Understanding written sentences and paragraphs in work related documents.

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Writing: Communicating effectively in writing as appropriate for the needs of the audience.

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Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

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Judgment and Decision Making: Considering the relative costs and benefits of potential actions to choose the most appropriate one.

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Systems Analysis: Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.

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Speaking: Talking to others to convey information effectively.

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Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

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Active Learning: Understanding the implications of new information for both current and future problem-solving and decision-making.

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Systems Evaluation: Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.

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Monitoring: Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Related Occupationsheader image

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Career Articles

Career Profile: Marketing Executive

Career Guidance

This occupation is popular with people who have the following Career Interests...


...and for people who like working in the following Career Sectors:

Advertising, Marketing and Public Relations

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Higher Ed & CAO Course suggestions
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Further Ed & PLC Course Suggestions
If you are interested in this occupation, then the following courses may also be of interest. Note that these course suggestions are not intended to indicate that they lead directly to this occupation, only that they are related in some way and may be worth exploring.

Courses found: 39


Event Management
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