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Occupation Details

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Multimedia Producer

Job Zone

Most occupations in this zone require job specific training (vocational training) related to the occupation (NFQ Levels 5 and 6 or higher), related on-the-job experience, or a relevant professional award.

Related Experience
Previous work-related skills, knowledge, or experience is required for these occupations. For example, several years of full or part-time employment in the area may suffice.

Job Training
Employees in these occupations usually need one or two years of training involving both on-the-job experience and informal training with experienced workers. A recognised apprenticeship or training program may be associated with these occupations.

Job Zone Examples
These occupations usually involve using communication and organisational skills to coordinate, supervise, manage, or train others to accomplish goals. Examples include restaurant managers, electricians, agricultural technicians, legal secretaries, hairdressers, and web developers.

€26k > 42
Multimedia Producer
Salary Range
(thousands per year)*
€26 - 42
Related Information:
Data Source(s):

Last Updated: August, 2017

* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.
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At a Glance... header image

Involved in all aspects of the production of a multimedia product. Liaises with production team and client to ensure targets and goals are achieved.

Videos & Interviews header image

The Work header image

As the name suggests, multimedia producers have experience with various forms of media. These include, but are not limited to, video and still photography, video and audio editing, Web design, graphic arts and animation, scriptwriting and interactive media. You may not be an expert in every area, but you should have a working knowledge of multiple platforms.

It's important to at least understand a wide range of software. You should be well versed in nonlinear video editing and the basics of video production. Adobe Premiere Pro, Final Cut Pro and various Avid products are popular digital video editors. Some other commonly used programs include Adobe Photoshop and Adobe After Effects for graphics, as well as Adobe Flash and Adobe Dreamweaver for Web design.

A multimedia producer is essentially a team leader or project manager. This will likely include working with and managing a team of people who specialize in certain areas of media production. Meeting deadlines and keeping the project within a budget are also common responsibilities. Because a multimedia producer can wear many hats, it's important to be able to multitask and remain organized. You'll often find yourself working on numerous projects at different stages during the same day.

Phases of Production

Multimedia producers play an important role in each of three phases in the production process: preproduction, production and postproduction. Preproduction is the planning phase. Your job is to help develop the concept behind the project, and decide what forms of media will be used. This usually involves processes like scripting, storyboarding, budgeting and setting deadlines.

During actual production, the multimedia producer may take on the role of director. This phase involves the creation of individual elements that will make up the final product. This would include shooting video, creating graphics and recording voice-overs. In postproduction, all the various media elements are brought together to create a final product. The video is edited and color corrected; graphics are finalized and inserted into the project; websites are published and disks are authored.

Tasks & Activitiesheader image

The following is a list of the most commonly reported tasks and activities for this occupation


Write and edit news stories from information collected by reporters and other sources.


Coordinate the activities of writers, directors, managers, and other personnel throughout the production process.


Research production topics using the internet, video archives, and other informational sources.


Review film, recordings, or rehearsals to ensure conformance to production and broadcast standards.


Monitor postproduction processes to ensure accurate completion of details.


Conduct meetings with staff to discuss production progress and to ensure production objectives are attained.


Perform administrative duties, such as preparing operational reports, distributing rehearsal call sheets and script copies, and arranging for rehearsal quarters.


Resolve personnel problems that arise during the production process by acting as liaisons between dissenting parties when necessary.


Hire directors, principal cast members, and key production staff members.


Arrange financing for productions.

Work Activities header image

The following is a list of the most commonly reported work activities in this occupation.


Thinking Creatively: Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.


Establishing and Maintaining Interpersonal Relationships: Developing constructive and cooperative working relationships with others, and maintaining them over time.


Getting Information: Observing, receiving, and otherwise obtaining information from all relevant sources.


Organizing, Planning, and Prioritizing Work: Developing specific goals and plans to prioritize, organize, and accomplish your work.


Communicating with Persons Outside Organization: Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.


Communicating with Supervisors, Peers, or Subordinates: Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.


Making Decisions and Solving Problems: Analyzing information and evaluating results to choose the best solution and solve problems.


Performing for or Working Directly with the Public: Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.


Updating and Using Relevant Knowledge: Keeping up-to-date technically and applying new knowledge to your job.


Coordinating the Work and Activities of Others: Getting members of a group to work together to accomplish tasks.

Knowledge header image

The following is a list of the five most commonly reported knowledge areas for this occupation.


Communications and Media: Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.


English Language: Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.


Computers and Electronics: Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.


Administration and Management: Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.


Telecommunications: Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.

Skillsheader image

The following is a list of the most commonly reported skills used in this occupation.


Coordination: Adjusting actions in relation to others' actions.


Monitoring: Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.


Time Management: Managing one's own time and the time of others.


Writing: Communicating effectively in writing as appropriate for the needs of the audience.


Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.


Reading Comprehension: Understanding written sentences and paragraphs in work related documents.


Speaking: Talking to others to convey information effectively.


Persuasion: Persuading others to change their minds or behavior.


Management of Financial Resources: Determining how money will be spent to get the work done, and accounting for these expenditures.


Management of Personnel Resources: Motivating, developing, and directing people as they work, identifying the best people for the job.

Personal Qualitiesheader image

The ability to conceptually interpret a brief. Creativity is essential.

An eye for design and knowledge of programming can provide the key to success!

Related Occupationsheader image

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Career Guidance

This occupation is popular with people who have the following Career Interests...

...and for people who like working in the following Career Sectors:

Computers & ICT
Media & Publishing

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