In Summary - Retail Manager
Retail Managers typically work in the following Career Sectors:
Videos & Interviews
Elaine Steiro, Franchisee
Elaine is an Owner Operator of two McDonald's stores, one in Dundalk and the other in Monaghan. She went to Grange Community College in Donaghmede, and followed this with an Art and Design course in Colaiste Dhulaigh. She decided against an art and design career and instead chose to work in McDonald's full time. With that experience, she decided to become a Franchisee - a risky decision that allowed her to be her own boss and follow her own directions.
Videos on the Web
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The Work - Retail Manager
Retail managers control the day-to-day running of a store, with the overall aim of improving its commercial performance. They must ensure that sales targets are achieved while keeping operating costs within a set budget. Group or area managers set the long-term budgets and sales targets.
As the leader of a store team, they may have to select and train staff, organise rotas, implement new policies or promotions, monitor stock and answer any queries. They also have to monitor the performance of key product lines, maintain hygiene standards, ensure the premises is secure and deal with customer enquiries.
In large stores, there may be a team of several managers, each one responsible for their own department, with a single store manager in overall charge. Retail managers in smaller, independent stores can expect to have a more 'hands on' approach. They usually have more flexibility in the way they organise and display their products. Managers who work for larger retailers usually have to work to instructions passed on to them by their head office.
Depending on the size and type of retail outlet, a variety of retail managers may be utilised, including the following:
STORE MANAGER: The Store Manager or General Manager oversees the day-today running of the store and the overall retail team.
SALES AND MERCHANDISING MANAGER: Reporting to the store manager; the Sales and Merchandising manager is responsible for a particular product area (e.g. Men's Fashion, Interior design, Food and Drink etc.
DEPARTMENTAL MANAGERS/SUPERVISORS: In large stores, there may be a team of several managers, each one responsible for their own department, and a general manager with overall responsibility. Departmental managers are also called Supervisors or Charge-hands depending on the organisation.
Due to the nature of the Retail sector, retail managers may be expected to work challenging hours, including weekends.
Most commonly reported Work Tasks
- Provide customer service by greeting and assisting customers, and responding to customer inquiries and complaints.
- Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or in performing services for customers.
- Monitor sales activities to ensure that customers receive satisfactory service and quality goods.
- Inventory stock and reorder when inventory drops to a specified level.
- Instruct staff on how to handle difficult and complicated sales.
- Hire, train, and evaluate personnel in sales or marketing establishments, promoting or firing workers when appropriate.
- Assign employees to specific duties.
- Enforce safety, health, and security rules.
- Examine merchandise to ensure that it is correctly priced and displayed and that it functions as advertised.
- Plan budgets and authorize payments and merchandise returns.
Most commonly reported Work Activities
- Performing for or Working Directly with the Public Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
- Getting Information Observing, receiving, and otherwise obtaining information from all relevant sources.
- Organizing, Planning, and Prioritizing Work Developing specific goals and plans to prioritize, organize, and accomplish your work.
- Communicating with Supervisors, Peers, or Subordinates Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
- Resolving Conflicts and Negotiating with Others Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.
- Identifying Objects, Actions, and Events Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
- Guiding, Directing, and Motivating Subordinates Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.
- Establishing and Maintaining Interpersonal Relationships Developing constructive and cooperative working relationships with others, and maintaining them over time.
- Handling and Moving Objects Using hands and arms in handling, installing, positioning, and moving materials, and manipulating things.
- Making Decisions and Solving Problems Analyzing information and evaluating results to choose the best solution and solve problems.
Interests - Retail Manager
This occupation is typically suited for people with the following Career Interests:
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Administrative people are interested in work that offers security and a sense of being part of a larger process. They may be at their most productive under supervisors who give clear guidelines and while performing routine tasks in a methodical and reliable way.
They tend to enjoy clerical and most forms of office work, where they perform essential administrative duties. They often form the backbone of large and small organisations alike. They may enjoy being in charge of office filing systems, and using computers and other office equipment to keep things running smoothly. They usually like routine work hours and prefer comfortable indoor workplaces.
The Social person's interests focus on interacting with the people in their environment. In all cases, the Social person enjoys the personal contact with other people in preference to the impersonal dealings with things, data and ideas found in other groups.
Many will seek out positions where there is direct contact with the public in some advisory role, whether a receptionist or a counsellor. Social people are motivated by an interest in different types of people and like diversity in their work environments. Many are drawn towards careers in the caring professions and social welfare area, whilst others prefer teaching and other 'informing' roles.
Retail managers should possess strong leadership skills, be able to show that they can motivate others and communicate effectively with people from all walks of life.
It is essential that they enjoy dealing with people. They must be good managers of their own time and be confident and decisive in unpredictable situations. Personal qualities should include politeness, tact, and good listening skills.
Retail managers must have the ability to pay attention to detail, to plan and set priorities, and they should posses good analytical skills.
You would be responsible for running the business and solving problems quickly. The work can be challenging and pressurised at times and can involve making decisions dealing with staff you need to be able to cope with this.
A good level of general fitness is needed for this job, as you will be on your feet most of the time.
Entry Requirements - Retail Manager
Pay & Salary - Retail Manager
Salary Range (thousands per year)* 28k - 80k
Department Store: 45 - 70
Fashion: 28 - 45
Food / Non - Food Multiples: 55 - 80
Electrical / Pharmaceutical / Telecoms: 40 - 55
Brightwater / Payscale.com
Last Updated: March, 2017
* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.
Labour Market Updates - Retail Manager
Employment in this occupation has risen in line with the overall recovery of the wholesale/retail sector; those employed are equally likely to have a third level qualification as a higher secondary/FET education with a wide variety of entry routes. National Skills Bulletin 2018