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Realists like to find practical solutions to problems using tools, technology and skilled work. Realists usually prefer to be active in their work environment, often do most of their work alone, and enjoy taking decisive action with a minimum amount of discussion and paperwork.

Salary Range
€16k - €31k
Job Zone

In Brief...

Manages a travel business by looking after the staff, products, marketing and day to day activities.

Knowledge

  • Customer and Personal Service Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • English Language Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Sales and Marketing Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Geography Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.
  • Computers and Electronics Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Skills

  • Active Listening Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Service Orientation Actively looking for ways to help people.
  • Reading Comprehension Understanding written sentences and paragraphs in work related documents.
  • Speaking Talking to others to convey information effectively.
  • Social Perceptiveness Being aware of others' reactions and understanding why they react as they do.

In Summary - Travel Agency Manager

Career Sectors

Travel Agency Managers typically work in the following Career Sectors:

Business Management
Business Management & Human Resources
Tourism
Tourism & Hospitality

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Further Information

The Work - Travel Agency Manager

Travel agency managers are responsible for the smooth running of their office. They make sure that the agency makes a profit by selling holiday packages on behalf of tour operators, who pay them a commission for every sale.  
 
Managers use marketing policies to attract custom. For example, they may promote a particular resort or type of holiday to the public. They may do this by advertising in local papers or commercial radio and by putting up visual displays in the agency. They also give presentations on services offered by the agency.  
 
In a large travel agency, there may be different sections dealing with counter services (mainly holidays), foreign exchange (currency and travellers' cheques) and business travel (telephone contact with company executives). The manager must co-ordinate the work of staff in each section. They are also responsible for staff training programmes to  
make sure that everyone has a wide range of experience. Travel agency managers also deal with finance and administration and would deal with any complaints.  
 
Although clerical staff deal with most public enquiries, managers will give advice to new clients, especially if they wish to organise more complex trips such as group holidays.  
 
Managers must reach sales targets set by their superiors, and compile accounts and sales figures for head office.  
 
Work can be pressurised and demanding at certain times of the year.

Most commonly reported Work Tasks

  • Collect payment for transportation and accommodations from customer.
  • Converse with customer to determine destination, mode of transportation, travel dates, financial considerations, and accommodations required.
  • Compute cost of travel and accommodations, using calculator, computer, carrier tariff books, and hotel rate books, or quote package tour's costs.
  • Book transportation and hotel reservations, using computer terminal or telephone.
  • Plan, describe, arrange, and sell itinerary tour packages and promotional travel incentives offered by various travel carriers.
  • Provide customer with brochures and publications containing travel information, such as local customs, points of interest, or foreign country regulations.
  • Print or request transportation carrier tickets, using computer printer system or system link to travel carrier.

Most commonly reported Work Activities

  • Performing for or Working Directly with the Public Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
  • Getting Information Observing, receiving, and otherwise obtaining information from all relevant sources.
  • Interacting With Computers Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
  • Selling or Influencing Others Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
  • Communicating with Persons Outside Organization Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
  • Updating and Using Relevant Knowledge Keeping up-to-date technically and applying new knowledge to your job.
  • Establishing and Maintaining Interpersonal Relationships Developing constructive and cooperative working relationships with others, and maintaining them over time.
  • Organizing, Planning, and Prioritizing Work Developing specific goals and plans to prioritize, organize, and accomplish your work.
  • Communicating with Supervisors, Peers, or Subordinates Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
  • Documenting/Recording Information Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.

Interests - Travel Agency Manager

This occupation is typically suited for people with the following Career Interests:

Administrative

Administrative people are interested in work that offers security and a sense of being part of a larger process. They may be at their most productive under supervisors who give clear guidelines and while performing routine tasks in a methodical and reliable way.

They tend to enjoy clerical and most forms of office work, where they perform essential administrative duties. They often form the backbone of large and small organisations alike. They may enjoy being in charge of office filing systems, and using computers and other office equipment to keep things running smoothly. They usually like routine work hours and prefer comfortable indoor workplaces.

Enterprising

Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.

Qualities

You must be able to communicate and relate well to the local community. You will need presentation skills, for when you address large audiences about the services offered by the agency or about a particular holiday offer. Excellent organisational skills are vital for co-ordinating various aspects of the work and for keeping the office in order.

Entry Requirements - Travel Agency Manager

Pay & Salary - Travel Agency Manager

Salary Range (thousands per year)* €16k - €31k

Data Source(s):
Payscale.com

Last Updated: March, 2017

* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.

Labour Market Updates - Travel Agency Manager

No shortages have been identified for this occupation.

National Skills Bulletin 2018

Useful Contacts - Travel Agency Manager

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