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Occupation Details

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Web / Scrum Master

Job Zone

Most occupations in this zone require job specific training (vocational training) related to the occupation (NFQ Levels 5 and 6 or higher), related on-the-job experience, or a relevant professional award.

Related Experience
Previous work-related skills, knowledge, or experience is required for these occupations. For example, several years of full or part-time employment in the area may suffice.

Job Training
Employees in these occupations usually need one or two years of training involving both on-the-job experience and informal training with experienced workers. A recognised apprenticeship or training program may be associated with these occupations.

Job Zone Examples
These occupations usually involve using communication and organisational skills to coordinate, supervise, manage, or train others to accomplish goals. Examples include restaurant managers, electricians, agricultural technicians, legal secretaries, hairdressers, and web developers.

€30k > 63
Website Manager
Salary Range
(thousands per year)*
€30 - 63
Related Information:
Entrant: 30 - 40
Qualified: 44 - 63
Data Source(s):

Last Updated: March, 2011

* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.
Shortage Indicator

Employers are frequently citing these occupations as difficult to fill although the demand is likely to be small in number given the size of the employment stock. Demand is mostly for roles requiring sector- specific experience (e.g. medium-high, high-tech and food/beverage manufacturing.

National Skills Bulletin 2018

Occupational Category

Production, Design & Quality Control Engineers

Also included in this category:

Number Employed:


Part time workers: 7%
Male / Female: 44 / 56%
Non-Nationals: 11%
With Third Level: 91%
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At a Glance... header image

Designs and creates web pages and internet sites for businesses and private individuals.

Videos & Interviews header image

Follow the links below to watch videos related to this occupation:

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Go..Web Content Editor - from: icould [UK] Video
Go..Web Editor - from: icould [UK] Video
Go..Web Services Director - from: YouTube [Video]

The Work header image

The role of a website manager depends on the type and size of the organisation they work for. They may supervise other staff, work in a team, or work alone.  
Website managers may be involved in the design of a site, perhaps working closely with website designers, or they may take on the role of designer themselves. The manager makes sure that any additions to the site follow the existing style, for example, in terms of design, layout and structure.  
Managers who design sites may use a number of different ways to communicate information; this means that they use multimedia. For example, their website may have text, speech, graphics, animation or video pictures. The manager needs to bear in mind the user friendliness of the website and ensure that the graphics do not slow down the loading speed. If the user spends too much time waiting for the site to download, they may not want to visit the site again.  
Managers need to achieve a balance between attractive design and delivering clear, easy to understand information. The most successful sites allow people to travel around them easily. Managers may try to make their websites as interactive as possible. This means that there is a two-way flow of information between the user and the website; the computer responds to the user's requests.  
Managers may work with communications, public relations and marketing departments. For example, they try to find out about the users of the website. They may put together monthly statistics that show how many people visited the website over that period. This information helps the company to market its services more effectively.  
Managers who work on Intranet sites (the use of Internet technologies and email facilities on a closed network, i.e. within a single company) talk to people throughout the company to find out what they want or expect their website to provide.  
If there is a problem and the website is down then the website manager will need to troubleshoot and get the website on-line again as soon as possible, this may involve liaising with other computer professionals.

Tasks & Activitiesheader image

The following is a list of the most commonly reported tasks and activities for this occupation


Back up or modify applications and related data to provide for disaster recovery.


Determine sources of web page or server problems, and take action to correct such problems.


Review or update web page content or links in a timely manner, using appropriate tools.


Monitor systems for intrusions or denial of service attacks, and report security breaches to appropriate personnel.


Implement web site security measures, such as firewalls or message encryption.


Administer internet/intranet infrastructure, including components such as web, file transfer protocol (FTP), news and mail servers.


Collaborate with development teams to discuss, analyze, or resolve usability issues.


Test backup or recovery plans regularly and resolve any problems.


Monitor web developments through continuing education, reading, or participation in professional conferences, workshops, or groups.


Implement updates, upgrades, and patches in a timely manner to limit loss of service.

Work Activities header image

The following is a list of the most commonly reported work activities in this occupation.


Updating and Using Relevant Knowledge: Keeping up-to-date technically and applying new knowledge to your job.


Interacting With Computers: Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.


Thinking Creatively: Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.


Organizing, Planning, and Prioritizing Work: Developing specific goals and plans to prioritize, organize, and accomplish your work.


Processing Information: Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.


Identifying Objects, Actions, and Events: Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.


Communicating with Supervisors, Peers, or Subordinates: Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.


Getting Information: Observing, receiving, and otherwise obtaining information from all relevant sources.


Making Decisions and Solving Problems: Analyzing information and evaluating results to choose the best solution and solve problems.


Provide Consultation and Advice to Others: Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.

Knowledge header image

The following is a list of the five most commonly reported knowledge areas for this occupation.


Computers and Electronics: Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.


English Language: Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.


Communications and Media: Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.


Administration and Management: Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.


Customer and Personal Service: Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Skillsheader image

The following is a list of the most commonly reported skills used in this occupation.


Reading Comprehension: Understanding written sentences and paragraphs in work related documents.


Operations Analysis: Analyzing needs and product requirements to create a design.


Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.


Instructing: Teaching others how to do something.


Quality Control Analysis: Conducting tests and inspections of products, services, or processes to evaluate quality or performance.


Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.


Speaking: Talking to others to convey information effectively.


Active Learning: Understanding the implications of new information for both current and future problem-solving and decision-making.


Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.


Monitoring: Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Personal Qualitiesheader image

Website managers need strong organisational skills, and the ability to work closely with many different people, including designers, programmers and sales and marketing staff.  
You must have strong leadership skills to make sure all contributions to the website are accurate, up-to-date and consistent with these your organisation's ethos and the image it wishes to convey to its customers.  
You must be able to stay calm and work well under pressure, for example, if there are technical problems with the website.  
You'll need strong communication skills to explain website development to people who may not have much technical knowledge of computers.  
Good written skills will help you to produce reports. You should also have good number skills to put together statistics, for example, to assess how many people have used the site over a period of time.  
If you are involved in website design, it is an advantage to be skilled in computer languages such as HTML (Hypertext MarkUp Language) and Java, or be willing to learn and develop these skills. You'll need an open mind to grasp the future potential of the Internet, and think about the best way to use multimedia technologies, such as graphics, video and sound. You need to be creative, with an eye for colour, enthusiastic and eager to keep up-to-date with this fast developing area.  
Website managers who work on a freelance basis need the skills to run their own business.  
As a manager you need to be able to work within agreed budgets, time frames and to plan and prioritise work. If you are supervising other staff you should have skills leadership, teamwork and dispute resolution. As a manager you must be able to give clear instructions and motivate staff to work precisely and consistently. A cheerful but firm, authoritative manner is necessary.

Further Informationheader image

A detailed description of this occupation can be found on a number of online databases. Follow the link(s) below to access this information:

Note: you will be leaving the CareersPortal Site

Go..Web Content Manager - from: N.C.S. [UK]
Go..Web Editor - from: N.C.S. [UK]

Related Occupationsheader image

Contactsheader image


Organisation: Smart Futures
Address: Discover Science & Engineering, Wilton Park House, Wilton Place, Dublin, 2
Tel: (01) 607 3171
Email: Click here
Url Click here

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Career Guidance

This occupation is popular with people who have the following Career Interests...

...and for people who like working in the following Career Sectors:

Computers & ICT
Media & Publishing

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Further Ed & PLC Course Suggestions
If you are interested in this occupation, then the following courses may also be of interest. Note that these course suggestions are not intended to indicate that they lead directly to this occupation, only that they are related in some way and may be worth exploring.

Courses found: 2

Web Applications Development
Inchicore College of Further Education
Digital Media Production
Limerick College of Further Education