Featured Advice
What are your interests?

Social?

Social

The Social person's interests focus on some aspect of those people in their environment. In all cases the social person enjoys the personal contact of other people in preference to the impersonal dealings with things, data and ideas found in other groups.

Many will seek out positions where there is direct contact with the public in some advisory role, whether a receptionist or a counsellor. Social people are motivated by an interest in different types of people, and like diversity in their work environments. Many are drawn towards careers in the caring professions and social welfare area, whilst others prefer teaching and other 'informing' roles.

Occupation Details

logo imagelogo image

Advertising Account Manager

Job Zone

Education
Most of these occupations require qualifications at NFQ Levels 7 or 8 (Ordinary / Honours Degrees) but some do not.

Related Experience
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, you may need to complete three - four years of college and work for several years in the career area to be considered qualified.

Job Training
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Job Zone Examples
Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, sales managers, computer programmers, chemists, environmental engineers, criminal investigators, and financial analysts.

€25k > 49
Advertising Account Manager
Salary Range
(thousands per year)*
€25 - 49
Related Information:
Data Source(s):
Payscale.com

Last Updated: March, 2017

* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.
3%
Occupational Category

Media Professionals

Also included in this category:

Journalists; editors; reporters; public relations officers; public relations consultants; press officers.

Number Employed:

6,200

Part time workers: 14%
Aged over 55: 28%
Male / Female: 65 / 36%
Non-Nationals: 2%
With Third Level: 92%
Return to List
Saves this course to your Career File if you are registered.

At a Glance... header image

Works as the link between an advertising agency and the client. They find out about the client's advertising goals, and then organise the advertising department or agency's creative and planning staff to produce effective campaigns.


Videos & Interviews header image

Follow the links below to watch videos related to this occupation:

Note: you will be leaving the CareersPortal Site

Go..Advertising Account Executive - from: icould [UK] Video

Go..Search YouTube for Advertising Account Manager videos

The Work header image

The Account Executive is the link between client and agency. He/she briefs the agency personnel on the client's requirements and co-ordinates the efforts of the entire agency staff; presents proposals to the client and supervises the launching and progress of the advertising campaign. They work as part of a close team, are responsible for budgets and the legal requirements for advertisements.


Tasks & Activitiesheader image

The following is a list of the most commonly reported tasks and activities for this occupation

bullet

Maintain assigned account bases while developing new accounts.

bullet

Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.

bullet

Provide clients with estimates of the costs of advertising products or services.

bullet

Locate and contact potential clients to offer advertising services.

bullet

Process all correspondence and paperwork related to accounts.

bullet

Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising.

bullet

Inform customers of available options for advertisement artwork, and provide samples.

bullet

Deliver advertising or illustration proofs to customers for approval.

bullet

Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.

bullet

Recommend appropriate sizes and formats for advertising, depending on medium being used.

Work Activities header image

The following is a list of the most commonly reported work activities in this occupation.

bullet

Selling or Influencing Others: Convincing others to buy merchandise/goods or to otherwise change their minds or actions.

bullet

Organizing, Planning, and Prioritizing Work: Developing specific goals and plans to prioritize, organize, and accomplish your work.

bullet

Communicating with Persons Outside Organization: Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

bullet

Establishing and Maintaining Interpersonal Relationships: Developing constructive and cooperative working relationships with others, and maintaining them over time.

bullet

Thinking Creatively: Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

bullet

Communicating with Supervisors, Peers, or Subordinates: Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

bullet

Updating and Using Relevant Knowledge: Keeping up-to-date technically and applying new knowledge to your job.

bullet

Resolving Conflicts and Negotiating with Others: Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.

bullet

Getting Information: Observing, receiving, and otherwise obtaining information from all relevant sources.

bullet

Performing for or Working Directly with the Public: Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.


Knowledge header image

The following is a list of the five most commonly reported knowledge areas for this occupation.

bullet

Sales and Marketing: Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

bullet

Customer and Personal Service: Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

bullet

English Language: Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

bullet

Communications and Media: Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

bullet

Clerical: Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.


Skillsheader image

The following is a list of the most commonly reported skills used in this occupation.

bullet

Persuasion: Persuading others to change their minds or behavior.

bullet

Speaking: Talking to others to convey information effectively.

bullet

Service Orientation: Actively looking for ways to help people.

bullet

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

bullet

Negotiation: Bringing others together and trying to reconcile differences.

bullet

Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

bullet

Reading Comprehension: Understanding written sentences and paragraphs in work related documents.

bullet

Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do.

bullet

Monitoring: Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

bullet

Active Learning: Understanding the implications of new information for both current and future problem-solving and decision-making.

Personal Qualitiesheader image

As most of your time will be spent in discussion with clients and colleagues, communication and interpersonal skills are important. You'll need the confidence to win clients' accounts and persuasive powers to convince them about your agency's ideas. A systematic approach to work, staff management skills and an interest in business are useful.    
   
Good report writing and presentation skills are also desirable in an advertising executive. You also need to be able to work as part of a team as well as on your own.


Further Informationheader image

A detailed description of this occupation can be found on a number of online databases. Follow the link(s) below to access this information:

Note: you will be leaving the CareersPortal Site

Go..Advertising Account Executive - from: N.C.S. [UK]
Go..Advertising account manager - from: GradIreland
Go..Advertising Account Planner - from: N.C.S. [UK]

Related Occupationsheader image

Contactsheader image

bullet

Organisation: Institute of Advertising Practitioners in Ireland
Address: 8 Upper Fitzwilliam Street, Dublin 2
Tel: (01) 676 5991
Email: Click here
Url Click here

Search for Jobs


Career Guidance

This occupation is popular with people who have the following Career Interests...


...and for people who like working in the following Career Sectors:

Advertising, Marketing & Public Relations
Media & Publishing

Search for Related Courses from Qualifax - the National Learners Database

Go..


Higher Ed & CAO Course suggestions
If you are interested in this occupation, then the following courses may also be of interest. Note that these course suggestions are not intended to indicate that they lead directly to this occupation, only that they are related in some way and may be worth exploring.
Courses found: 33