Careers rarely develop the way we plan them. Our career path often takes many twists and turns, with particular events, choices and people influencing our direction.

We asked Elaine MacDonald from St. Michael's House to give some advice for people considering this job:

 

Elaine MacDonald

Psychologist - Clinical

St. Michael's House

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  Elaine MacDonald

Make sure you are willing to go the full distance in terms of the time needed to train as a Clinical Psychologist – it’s typically at least six years academic study, and invariably this period is interspersed with work in a relevant field.

Do be as confident as you can that you’re happy being a “listener” and “observer”, as you will spend significant amounts of time in your work life as a Clinical Psychologist being in this role, as well as being in the “do-er” role and being in the limelight.

To have a good ‘fit’ with this career you’ll need to be happy working with people – as individuals on a one to one basis, with groups (e.g. families), and as part of a team in the workplace.

You need to have a good attention to detail as the job needs good observation skills, record keeping, and organisation skills.

Be prepared for learning and self-development to be on-going for the whole of your career because, as a Clinical Psychologist, you’ll be learning and using techniques and intervention approaches that are being constantly developed, and be working in accordance with policies and laws that are also constantly evolving.

The last piece of advice I’d give to someone considering this job is to be as sure as you can that you feel comfortable and even excited at the prospect of your career revolving around people and groups with all the varied, diverse, and unpredictable rewards and challenges that this brings!

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Administrative people are interested in work that offers security and a sense of being part of a larger process. They may be at their best operating under supervisors who give clear guidelines, and performing routine tasks in a methodical and reliable way.

They tend to enjoy clerical and most forms of office work, where they perform essential administrative duties. They often form the backbone of large and small organisations alike. They may enjoy being in charge of office filing systems, and using computers and other office equipment to keep things running smoothly. They usually like routine work hours and prefer comfortable indoor workplaces.
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Occupation Details

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Advertising Copywriter

Job Zone

Education
Most of these occupations require qualifications at NFQ Levels 7 or 8 (Ordinary / Honours Degrees) but some do not.

Related Experience
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an engineer must complete four years of college and work for several years in engineering to be considered qualified.

Job Training
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Job Zone Examples
Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, sales managers, computer programmers, teachers, chemists, environmental engineers, criminal investigators, and financial analysts.

€23k > 55
Copywriter
Salary Range
(thousands per year)*
€23 - 55
Related Information:
Advertising Agency Copywriter: 22 - 55
Data Source(s):
Payscale.com

Last Updated: March, 2017

* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.
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At a Glance... header image

Produce the written words or 'copy' for advertisements. This could be anything from slogans and text for printed ads and leaflets, to radio jingles and scripts for TV commercials.


Videos & Interviews header image

Follow the links below to watch videos related to this occupation:

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Go..Copywriter - from: icould [UK] Video

Go..Search YouTube for Advertising Copywriter videos

The Work header image

Copywriters work in an agency's creative department, providing the words that are read or heard in advertisements. These may include slogans, jingles and sharp headlines, or perhaps more detailed text for catalogues, brochures, leaflets, trade papers and journals. Copywriters may also be involved in writing scripts for film and television advertisements. They usually work alongside Art Directors who are responsible for the visual part of the campaign. Some Copywriters specialise in a particular form of advertising.   
  
Copywriters receive their brief from the account-handling team outlining the target group for the advertisement and what can be said about the product. What is said in an advertisement has to conform to legal regulations and the advertising code of practice.   
  
The essential skill of the Copywriter lies in interpreting and understanding the characteristics of the product and the motivation for the audience to purchase the product. They must establish what it is that makes people want or need the goods being promoted. The Art Director and the Copywriter together then look for an idea that will catch the attention of the public and put the selling point of the product across. It does not necessarily follow that the Art Director thinks of the pictures and the Copywriter thinks of the words - the final product is very much a team effort with each having suggested alterations to the other.   
  
The more successful ideas are then shown to the Creative Director who in turn may suggest further modifications. Neater drawings are then produced and shown to the client. Once the client accepts the concept, the layout is modified, and the body copy (smaller print containing more detailed information) is written.   
  
After the client has approved the design and copy, the work is handed on to the production team for typesetting, photographs and drawings (in the case of printed advertisements) or filming (for television commercials).


Personal Qualitiesheader image

You need to be creative, imaginative, original and persuasive, and capable of writing in a variety of styles ranging from the 'punchy' to the 'technical' to the 'literary'. In putting together an advertisement, you must keep within the limits of the advertising code of practice. A good standard of written English is desirable. You must be prepared to accept criticism and the frustration of having your work amended. Visual understanding is useful and some art and design graduates choose this career.


Further Informationheader image

A detailed description of this occupation can be found on a number of online databases. Follow the link(s) below to access this information:

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Go..Advertising Copywriter - from: N.C.S. [UK]
Go..Advertising copywriter - from: GradIreland

Related Occupationsheader image

Contactsheader image

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Organisation: Institute of Advertising Practitioners in Ireland
Address: 8 Upper Fitzwilliam Street, Dublin 2
Tel: (01) 676 5991
Email: Click here
Url Click here

Job Search


Career Guidance

This occupation is popular with people who have the following Career Interests...


...and for people who like working in the following Career Sectors:

Advertising, Marketing and Public Relations
Media & Publishing

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