Careers rarely develop the way we plan them. Our career path often takes many twists and turns, with particular events, choices and people influencing our direction.

We asked Chloe Kinsella from ESB to give some advice for people considering this job:

Chloe Kinsella

Engineer - Carbon

ESB

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Chloe Kinsella

People working as carbon specialist come from many different backgrounds. In fact one of my former colleagues came from a genetics background, while the others were from an engineering background.

In Ireland at the moment it is quite hard to get into the carbon space so you may have to go abroad for training.

To pursue a career in engineering it is important to have a strong technical background.

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Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and like commerce, trade and making deals. Some are drawn to sales and marketing occupations. Many will eventually end up owning their own business, or managing a section in larger organisations. They tend to be very goal-oriented, and work best when focused on a target. Some have an entrepreneurial inclination.
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Occupation Details

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Media Buyer

Job Zone

Education
Most of these occupations require qualifications at NFQ Levels 7 or 8 (Ordinary / Honours Degrees) but some do not.

Related Experience
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an engineer must complete four years of college and work for several years in engineering to be considered qualified.

Job Training
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Job Zone Examples
Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, sales managers, computer programmers, teachers, chemists, environmental engineers, criminal investigators, and financial analysts.

€22k > 45
Advertising Media Buyer
Salary Range
(thousands per year)*
€22 - 45
Related Information:
Data Source(s):
CareersPortal

Last Updated: March, 2017

* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.
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At a Glance... header image

Responsible for buying advertising space in newspapers and magazines, and on TV, radio and cinema. Must ensure that the adverts reach as much of the audience they are directed at as possible and that this is done at the lowest cost to the client.


Videos & Interviews header image

Follow the links below to watch videos related to this occupation:

Note: you will be leaving the CareersPortal Site

Go..Film Buyer - from: icould [UK] Video
Go..Film Buying Manager - from: iCould [UK] Video

Go..Search YouTube for Media Buyer videos

Tasks & Activitiesheader image

The following is a list of the most commonly reported tasks and activities for this occupation

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Maintain assigned account bases while developing new accounts.

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Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.

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Provide clients with estimates of the costs of advertising products or services.

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Locate and contact potential clients to offer advertising services.

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Process all correspondence and paperwork related to accounts.

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Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising.

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Inform customers of available options for advertisement artwork, and provide samples.

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Deliver advertising or illustration proofs to customers for approval.

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Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.

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Recommend appropriate sizes and formats for advertising, depending on medium being used.

Work Activities header image

The following is a list of the most commonly reported work activities in this occupation.

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Selling or Influencing Others: Convincing others to buy merchandise/goods or to otherwise change their minds or actions.

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Organizing, Planning, and Prioritizing Work: Developing specific goals and plans to prioritize, organize, and accomplish your work.

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Communicating with Persons Outside Organization: Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

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Establishing and Maintaining Interpersonal Relationships: Developing constructive and cooperative working relationships with others, and maintaining them over time.

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Thinking Creatively: Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

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Communicating with Supervisors, Peers, or Subordinates: Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

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Updating and Using Relevant Knowledge: Keeping up-to-date technically and applying new knowledge to your job.

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Resolving Conflicts and Negotiating with Others: Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.

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Getting Information: Observing, receiving, and otherwise obtaining information from all relevant sources.

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Performing for or Working Directly with the Public: Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.


Knowledge header image

The following is a list of the five most commonly reported knowledge areas for this occupation.

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Sales and Marketing: Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

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Customer and Personal Service: Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

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English Language: Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

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Communications and Media: Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

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Clerical: Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.


Skillsheader image

The following is a list of the most commonly reported skills used in this occupation.

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Persuasion: Persuading others to change their minds or behavior.

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Speaking: Talking to others to convey information effectively.

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Service Orientation: Actively looking for ways to help people.

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Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

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Negotiation: Bringing others together and trying to reconcile differences.

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Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

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Reading Comprehension: Understanding written sentences and paragraphs in work related documents.

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Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do.

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Monitoring: Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

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Active Learning: Understanding the implications of new information for both current and future problem-solving and decision-making.

Further Informationheader image

A detailed description of this occupation can be found on a number of online databases. Follow the link(s) below to access this information:

Note: you will be leaving the CareersPortal Site

Go..Advertising Media Buyer - from: N.C.S. [UK]
Go..Advertising Media Planner - from: N.C.S. [UK]

Related Occupationsheader image

Job Search


Career Guidance

This occupation is popular with people who have the following Career Interests...


...and for people who like working in the following Career Sectors:

Advertising, Marketing & Public Relations
Media & Publishing

Search for Related Courses from Qualifax - the National Learners Database

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Higher Ed & CAO Course suggestions
If you are interested in this occupation, then the following courses may also be of interest. Note that these course suggestions are not intended to indicate that they lead directly to this occupation, only that they are related in some way and may be worth exploring.
Courses found: 51
Advertising and Marketing Communications
IT Tallaght
Advertising and Marketing Communications
IT Tallaght - ITT
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Limerick IT
Business (Marketing and Management)
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Business (Marketing and Management)
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IT Sligo
Business in International Marketing and Sales with German
IT Sligo
Business in International Marketing and Sales with Spanish
IT Sligo
Business in Marketing
Dublin Business School
Business in Marketing
Dublin Business School
Business in Marketing and Sales
GMIT - Galway-Mayo IT
Business in Marketing and Sales
GMIT - Galway-Mayo IT
Business in Tourism with Event Management
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Business Marketing - Cancelled
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Business Studies - Marketing
Griffith College. Dublin
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Digital Marketing
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Digital Marketing
IT Blanchardstown
Digital Marketing
IT Sligo
Digital Marketing
IT Blanchardstown - ITB
Digital Marketing (Wexford)
IT Carlow
Digital Marketing, Communication and Public Relations
Dundalk IT
Event Management
DIT
Event Management
Dundalk IT
Event Management with Public Relations
GMIT - Galway-Mayo IT
Fashion with Promotion
Letterkenny IT
Health Promotion
Waterford IT
Marketing
IT Tallaght
Marketing
Dundalk IT
Marketing
IT Tallaght
Marketing
IT Tallaght
Marketing
DIT
Marketing
Dublin Business School
Marketing
Griffith College. Dublin
Marketing
Independent Colleges
Marketing
Cork Institute of Technology
Marketing
DIT
Marketing (Digital Media and Cloud Computing)
Dublin Business School
Marketing (Digital Media)
Dublin Business School
Marketing (Event Management)
Dublin Business School
Marketing and Digital Media
Waterford IT
Marketing and Sales
IT Sligo
Marketing Management
Limerick City College
Marketing Practice
NCI
Marketing, Innovation and Technology (MINT)
DCU
Retail Management and Marketing
DIT
Tourism Marketing
DIT
Tourism Marketing
Waterford IT


Further Ed & PLC Course Suggestions
If you are interested in this occupation, then the following courses may also be of interest. Note that these course suggestions are not intended to indicate that they lead directly to this occupation, only that they are related in some way and may be worth exploring.

Courses found: 48


Event Management
Ballsbridge College of Further Education
Digital Media
Colaiste Stiofain Naofa CFE
Marketing, Advertising and Management
Ballsbridge College of Further Education
IT Systems with Digital Marketing
Bray Institute of Further Education
Journalism for the Digital Age
Dun Laoghaire Further Education Institute
Marketing
Rathmines College of Further Education
Sales & Marketing
Crumlin College of Further Education
Journalism & Photography
Waterford College of Further Education
Journalism & Public Relations
Rathmines College of Further Education
Marketing - Public Relations & Web Design
Galway Community College
Marketing
Limerick College of Further Education
Digital Office Technology with Social Media
College of Further Education Dundrum
Business - Digital Marketing
Pearse College of Further Education
Journalism with Photography
Marino College of Further Education
Management & Marketing in Tourism
Crumlin College of Further Education
Digital Media & Web Design
Monaghan Institute
Digital Media - Radio and Journalism
Galway Technical Institute
Event Management
Stillorgan College of Further Education
Journalism for the Digital Age - Advanced
Dun Laoghaire Further Education Institute
Public Relations, Event Management & Digital Marketing
Dun Laoghaire Further Education Institute
Event Management with TV Studies
Limerick College of Further Education
Marketing with Digital Media
Blackrock Further Education Institute
Journalism
Stillorgan College of Further Education
Journalism - Writing Skills with Radio
Limerick College of Further Education
Marketing - Digital
Ballsbridge College of Further Education
Marketing & Public Relations
Galway Technical Institute
Marketing with Event Management
Cork College of Commerce
Tourism with Business & Marketing
Marketing, Advertising & Public Relations
Cork College of Commerce
Event Management - Advanced Certificate
Ballsbridge College of Further Education
IT Sales & Digital Marketing
St. John's Central College
Social Media & Web Design
Carlow Institute of Further Education
Journalism for the Digital Age
Colaiste Stiofain Naofa CFE
Digital Marketing & Web Design
Galway Community College
Journalism - HND
Food Marketing & Business
Cork College of Commerce
eMarketing
Rathmines College of Further Education
Digital Marketing
O'Fiaich Institute
Journalism & Sound - Advanced
Galway Technical Institute
Digital Marketing & Entrepreneurship
Galway Technical Institute
Digital Marketing & eBusiness
Monaghan Institute
Digital Marketing
Cavan Institute
Online Marketing and Digital
Cork College of Commerce
Digital Marketing
Whitehall College of Further Education
Retail Skills and Merchandising
Castlebar College of Further Education
Marketing
Drogheda Institute of Further Education
Social Media & Marketing
Mullingar Community College
Digital Marketing
Westport College of Further Education