Featured Advice
What are your interests?

Linguistic?

Linguistic

The Linguistic's interests are usually focused on ideas and information exchange. They tend to like reading a lot, and enjoy discussion about what has been said. Some will want to write about their own ideas and may follow a path towards journalism, or story writing or editing. Others will develop skills in other languages, perhaps finding work as a translator or interpreter. Most Linguistic types will enjoy the opportunity to teach or instruct people in a topic they are interested in.

Occupation Details

logo imagelogo image

Public Relations Officer / Press Officer

Job Zone

Education
Most occupations in this zone require job specific training (vocational training) related to the occupation (NFQ Levels 5 and 6 or higher), related on-the-job experience, or a relevant professional award.

Related Experience
Previous work-related skills, knowledge, or experience is required for these occupations. For example, several years of full or part-time employment in the area may suffice.

Job Training
Employees in these occupations usually need one or two years of training involving both on-the-job experience and informal training with experienced workers. A recognised apprenticeship or training program may be associated with these occupations.

Job Zone Examples
These occupations usually involve using communication and organisational skills to coordinate, supervise, manage, or train others to accomplish goals. Examples include restaurant managers, electricians, agricultural technicians, legal secretaries, hairdressers, and web developers.

€25k > 75
PR Communications Manager
Salary Range
(thousands per year)*
€25 - 75
Related Information:
Manager: 40 - 75
Executive: 25 - 45
Officer: 25 - 45
Data Source(s):
Sigmar / Brightwater / CPL / Hudson / Abrivia

Last Updated: February, 2017

* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.
Return to List
Saves this course to your Career File if you are registered.

At a Glance... header image

Maintains good relations between a company and the general public.


Videos & Interviews header image

1Total Records:1

Pat O'Connor
Press Officer
Go to Interview

Follow the links below to watch videos related to this occupation:

Note: you will be leaving the CareersPortal Site

Go..Press and PR Manager - from: icould [UK] Video
Go..Press Officer - from: icould [UK] Video
Go..Public Affairs Manager - from: icould [UK] Video
Go..Publicity Officer - from: icould [UK] Video

Go..Search YouTube for Public Relations Officer / Press Officer videos

The Work header image

The main Public Relations function is to create and maintain mutual understanding between the organisation and the public it serves. This understanding can be achieved by various activities e.g. Press Liaison, Corporate Brochures, Annual Reports, Sponsorship and Event Management, the writing of press releases and internal newsletters/journals for the staff of the organisation, monitoring of newspapers, producing videos, organising events, etc.  
 
The work involves planning, organising and conducting activities that encourage dialogue about an organisation's reputation, policies, products and services.  
 
The Public Relations function may be carried out either by in-house expertise or through a consultancy.


Tasks & Activitiesheader image

The following is a list of the most commonly reported tasks and activities for this occupation

bullet

Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.

bullet

Write interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages.

bullet

Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.

bullet

Assign, supervise and review the activities of public relations staff.

bullet

Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.

bullet

Respond to requests for information about employers' activities or status.

bullet

Manage communications budgets.

bullet

Direct activities of external agencies, establishments and departments that develop and implement communication strategies and information programs.

bullet

Draft speeches for company executives, and arrange interviews and other forms of contact for them.

bullet

Evaluate advertising and promotion programs for compatibility with public relations efforts.

Work Activities header image

The following is a list of the most commonly reported work activities in this occupation.

bullet

Communicating with Persons Outside Organization: Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

bullet

Establishing and Maintaining Interpersonal Relationships: Developing constructive and cooperative working relationships with others, and maintaining them over time.

bullet

Organizing, Planning, and Prioritizing Work: Developing specific goals and plans to prioritize, organize, and accomplish your work.

bullet

Communicating with Supervisors, Peers, or Subordinates: Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

bullet

Provide Consultation and Advice to Others: Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.

bullet

Thinking Creatively: Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

bullet

Performing for or Working Directly with the Public: Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.

bullet

Making Decisions and Solving Problems: Analyzing information and evaluating results to choose the best solution and solve problems.

bullet

Updating and Using Relevant Knowledge: Keeping up-to-date technically and applying new knowledge to your job.

bullet

Getting Information: Observing, receiving, and otherwise obtaining information from all relevant sources.


Knowledge header image

The following is a list of the five most commonly reported knowledge areas for this occupation.

bullet

English Language: Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

bullet

Customer and Personal Service: Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

bullet

Communications and Media: Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

bullet

Sales and Marketing: Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

bullet

Administration and Management: Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.


Skillsheader image

The following is a list of the most commonly reported skills used in this occupation.

bullet

Speaking: Talking to others to convey information effectively.

bullet

Coordination: Adjusting actions in relation to others' actions.

bullet

Monitoring: Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

bullet

Writing: Communicating effectively in writing as appropriate for the needs of the audience.

bullet

Persuasion: Persuading others to change their minds or behavior.

bullet

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

bullet

Reading Comprehension: Understanding written sentences and paragraphs in work related documents.

bullet

Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do.

bullet

Judgment and Decision Making: Considering the relative costs and benefits of potential actions to choose the most appropriate one.

bullet

Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Personal Qualitiesheader image

Employers look for skills in negotiation, public speaking and the ability to co-operate with other members of a team. Good communication and interpersonal skills are necessary attributes of a Public Relations Officer. You must have the capacity to speak and write clearly and persuasively, and a level of numeric computation sufficient to cope with budgeting.  
 
An understanding of design, layout and printing, as well as some knowledge of film and video presentation techniques is an advantage. Creativity and a good imagination are also desirable in a Public Relations Officer.


Further Informationheader image

A detailed description of this occupation can be found on a number of online databases. Follow the link(s) below to access this information:

Note: you will be leaving the CareersPortal Site

Go..Image Consultant - from: N.C.S. [UK]
Go..Press officer - from: GradIreland
Go..Public Relations Officer - from: N.C.S. [UK]
Go..Public relations officer - from: GradIreland

Related Occupationsheader image

Contactsheader image

bullet

Organisation: Public Relations Institute of Ireland
Address: 78 Merrion Square, Dublin 2
Tel: (01) 661 8004
Email: Click here
Url Click here

bullet

Organisation: Irish Academy of Public Relations
Address: PO Box 11528, Blackrock, Co. Dublin
Tel: (01) 278 0802
Email: Click here
Url Click here

Search for Jobs


Career Articles

4 Essential Skills for PR Newbies

Career Guidance

This occupation is popular with people who have the following Career Interests...


...and for people who like working in the following Career Sectors:

Advertising, Marketing & Public Relations
Media & Publishing

Search for Related Courses from Qualifax - the National Learners Database

Go..


Higher Ed & CAO Course suggestions
If you are interested in this occupation, then the following courses may also be of interest. Note that these course suggestions are not intended to indicate that they lead directly to this occupation, only that they are related in some way and may be worth exploring.
Courses found: 13


Further Ed & PLC Course Suggestions
If you are interested in this occupation, then the following courses may also be of interest. Note that these course suggestions are not intended to indicate that they lead directly to this occupation, only that they are related in some way and may be worth exploring.

Courses found: 4