Careers rarely develop the way we plan them. Our career path often takes many twists and turns, with particular events, choices and people influencing our direction.

We asked Mary Ita Heffernan from Health Service Executive to give some advice for people considering this job:

 

Mary Ita Heffernan

Social Worker

Health Service Executive

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  Mary Ita Heffernan

Whilst in secondary school, I changed my mind many a time regarding the career path I wanted to pursue! I always knew that I wanted to work with people but was unsure about the profession which would most suit my interests and skills in this regard.

While in school, I definitely found that being unsure about the type or area of work you want to pursue is a very difficult and confusing position to be in, especially given the array of career choices now available and the pressure one feels in trying to make one’s mind up.

To this end, I would strongly advise anybody in this position to research courses and job descriptions well in order to make the most informed decision possible at that time in your life. 

I recommend one tries to gain as much work experience as possible as it will provide you with valuable insight into your skills, ability, likes/dislikes for certain areas of employment!!!!

Also I would research the courses and job areas as much as possible so that you can make an informed decision regarding your choices. If you can't gain enough information in school, contact the college directly or arrange to talk to somebody who facilitates the course. In particular, it would be really valuable to talk to somebody in the profession to gain a realistic and practical insight into the job.

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Administrative?
Administrative 
Administrative people are interested in work that offers security and a sense of being part of a larger process. They may be at their best operating under supervisors who give clear guidelines, and performing routine tasks in a methodical and reliable way.

They tend to enjoy clerical and most forms of office work, where they perform essential administrative duties. They often form the backbone of large and small organisations alike. They may enjoy being in charge of office filing systems, and using computers and other office equipment to keep things running smoothly. They usually like routine work hours and prefer comfortable indoor workplaces.
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Occupation Details

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Direct Marketing Manager

Job Zone

Education
Most of these occupations require qualifications at NFQ Levels 7 or 8 (Ordinary / Honours Degrees) but some do not.

Related Experience
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an engineer must complete four years of college and work for several years in engineering to be considered qualified.

Job Training
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Job Zone Examples
Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, sales managers, computer programmers, teachers, chemists, environmental engineers, criminal investigators, and financial analysts.

€26k > 60
Direct Marketing Manager
Salary Range
(thousands per year)*
€26 - 60
Related Information:
Data Source(s):
CareersPortal

Last Updated: March, 2017

* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.
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At a Glance... header image

Direct marketing managers make direct contact with potential customers through e-mail, radio, and television or by telephone.


Videos & Interviews header image

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The Work header image

Direct marketing managers plan and co-ordinate direct marketing campaigns. Firstly, they define the market problem, aim or objective and then oversee the direct marketing strategy that aims to reach the target audience at the lowest cost. This involves decisions about presentation, scheduling and monitoring the work, controlling the budget, analysing the results and reporting on the level of success achieved.  
 
The work involves a lot of contact with individuals and groups, both in person and on the telephone. Contact takes place through informal discussions, working meetings or more formal presentations. There is also a considerable amount of report writing and recording of decisions and details. Collating and assessing numerical data in the form of costs, sales figures and customer responses is also required. This information is likely to be stored on computer.


Tasks & Activitiesheader image

The following is a list of the most commonly reported tasks and activities for this occupation

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Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.

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Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

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Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

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Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

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Develop pricing strategies, balancing firm objectives and customer satisfaction.

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Compile lists describing product or service offerings.

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Initiate market research studies or analyze their findings.

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Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

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Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

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Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

Work Activities header image

The following is a list of the most commonly reported work activities in this occupation.

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Establishing and Maintaining Interpersonal Relationships: Developing constructive and cooperative working relationships with others, and maintaining them over time.

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Communicating with Persons Outside Organization: Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

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Communicating with Supervisors, Peers, or Subordinates: Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

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Thinking Creatively: Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

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Organizing, Planning, and Prioritizing Work: Developing specific goals and plans to prioritize, organize, and accomplish your work.

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Selling or Influencing Others: Convincing others to buy merchandise/goods or to otherwise change their minds or actions.

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Making Decisions and Solving Problems: Analyzing information and evaluating results to choose the best solution and solve problems.

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Coordinating the Work and Activities of Others: Getting members of a group to work together to accomplish tasks.

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Scheduling Work and Activities: Scheduling events, programs, and activities, as well as the work of others.

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Developing Objectives and Strategies: Establishing long-range objectives and specifying the strategies and actions to achieve them.


Knowledge header image

The following is a list of the five most commonly reported knowledge areas for this occupation.

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Sales and Marketing: Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

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Customer and Personal Service: Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

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English Language: Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

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Administration and Management: Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

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Communications and Media: Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.


Skillsheader image

The following is a list of the most commonly reported skills used in this occupation.

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Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

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Monitoring: Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

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Persuasion: Persuading others to change their minds or behavior.

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Speaking: Talking to others to convey information effectively.

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Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

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Reading Comprehension: Understanding written sentences and paragraphs in work related documents.

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Active Learning: Understanding the implications of new information for both current and future problem-solving and decision-making.

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Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do.

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Judgment and Decision Making: Considering the relative costs and benefits of potential actions to choose the most appropriate one.

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Management of Personnel Resources: Motivating, developing, and directing people as they work, identifying the best people for the job.

Personal Qualitiesheader image

As a direct marketing manager, you'll need excellent organisation and communication skills. The ability to work to deadlines and to a budget is essential, as well as working quickly and accurately. It may be useful to have some creative and imaginative flair in order to work with creative specialists.  
 
Tact and diplomacy are needed to persuade others to accept your ideas. Good basic numeric skills are also essential for handling figures and assessing information. The ability to use and understand computers is becoming increasingly important.


Related Occupationsheader image

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Career Guidance

This occupation is popular with people who have the following Career Interests...


...and for people who like working in the following Career Sectors:

Advertising, Marketing and Public Relations

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