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Salary Range
€19k - €60k
Career Zone

In Brief...

Looks after bands of musicians and/or the recording, marketing and promotion of their music.

Knowledge

  • Customer and Personal Service Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Sales and Marketing Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • English Language Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Communications and Media Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Administration and Management Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Skills

  • Persuasion Persuading others to change their minds or behavior.
  • Speaking Talking to others to convey information effectively.
  • Active Listening Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Negotiation Bringing others together and trying to reconcile differences.
  • Social Perceptiveness Being aware of others' reactions and understanding why they react as they do.

In Summary - Music Manager

Career Sectors

Music Managers typically work in the following Career Sectors:

Business Management
Business Management & Human Resources
Music
Music & Performing Arts

Videos on the Web

The Work - Music Manager

Music managers manage bands of musicians and/or the recording, marketing and promotion of their music. A manager may be responsible for an individual band or have a specialist function in a music publishing or record company.
 
Band managers may be involved in getting a new band started by:

  • raising money to purchase equipment
  • finding appropriate accommodation for rehearsals
  • persuading pub and club owners to provide a venue for performances
  • establishing, negotiating and securing contracts with record companies

Band managers may be required to travel to venues locally, nationally and internationally.
 
Publishing companies work on behalf of songwriters by promoting songs to recording artists. They receive royalties from the sale and performance of their clients' songs. Music managers who work in the Artists and Repertoire (A and R) department of a publishing company seek out suitable or promising bands or singers and secure airtime on television and radio. They listen to tapes submitted by bands and attend live performances.
 
Music managers in record promotion companies secure airtime by telephoning, visiting and entertaining producers and inviting them to attend appropriate gigs.
 
Record companies offer music managers the opportunity to work in record production, marketing and accounts management. The production manager's role is to make sure that the right number of CDs are produced at the right time.
 
Marketing involves arranging for publicity material to be designed, prepared and distributed before the launch of a new release. Publicity material may include photographs and video films, in which case the marketing manager attends photography and filming sessions and is involved in editing.

Most commonly reported Work Tasks

  • Collect fees, commissions, or other payments, according to contract terms.
  • Confer with clients to develop strategies for their careers, and to explain actions taken on their behalf.
  • Develop contacts with individuals and organizations, and apply effective strategies and techniques to ensure their clients' success.
  • Schedule promotional or performance engagements for clients.
  • Negotiate with managers, promoters, union officials, and other persons regarding clients' contractual rights and obligations.
  • Keep informed of industry trends and deals.
  • Manage business and financial affairs for clients, such as arranging travel and lodging, selling tickets, and directing marketing and advertising activities.
  • Conduct auditions or interviews to evaluate potential clients.
  • Arrange meetings concerning issues involving their clients.
  • Prepare periodic accounting statements for clients.

Most commonly reported Work Activities

  • Establishing and Maintaining Interpersonal Relationships Developing constructive and cooperative working relationships with others, and maintaining them over time.
  • Communicating with Persons Outside Organization Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
  • Getting Information Observing, receiving, and otherwise obtaining information from all relevant sources.
  • Thinking Creatively Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
  • Selling or Influencing Others Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
  • Resolving Conflicts and Negotiating with Others Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.
  • Communicating with Supervisors, Peers, or Subordinates Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
  • Interacting With Computers Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
  • Making Decisions and Solving Problems Analyzing information and evaluating results to choose the best solution and solve problems.
  • Judging the Qualities of Things, Services, or People Assessing the value, importance, or quality of things or people.

Interests - Music Manager

This occupation is typically suited for people with the following Career Interests:

Enterprising

Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.

Administrative

Administrative people are interested in work that offers security and a sense of being part of a larger process. They may be at their most productive under supervisors who give clear guidelines and while performing routine tasks in a methodical and reliable way.

They tend to enjoy clerical and most forms of office work, where they perform essential administrative duties. They often form the backbone of large and small organisations alike. They may enjoy being in charge of office filing systems, and using computers and other office equipment to keep things running smoothly. They usually like routine work hours and prefer comfortable indoor workplaces.

Social

The Social person's interests focus on interacting with the people in their environment. In all cases, the Social person enjoys the personal contact with other people in preference to the impersonal dealings with things, data and ideas found in other groups.

Many will seek out positions where there is direct contact with the public in some advisory role, whether a receptionist or a counsellor. Social people are motivated by an interest in different types of people and like diversity in their work environments. Many are drawn towards careers in the caring professions and social welfare area, whilst others prefer teaching and other 'informing' roles.

Qualities

You should have skills in organisation, negotiation and persuasion. You need to have an outgoing personality, together with enthusiasm for the industry and a willingness to work long hours.  
 
Knowledge of music and of the record buying public is essential, together with enough self-confidence to take a calculated risk.

Entry Requirements - Music Manager

Pay & Salary - Music Manager

Salary Range (thousands per year)* €19k - €60k

Data Source(s):
CareersPortal

Last Updated: March, 2017

* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.

Labour Market Updates - Music Manager

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