In Summary - Packaging Designer
The Work - Packaging Designer
Packaging designers create designs for all forms of packaging including bottles, packets, cartons and boxes. Their designs must be able to protect and preserve the contents of the package, and look good enough to persuade people to buy the product.
They work on their ideas using traditional design tools such as pens and paints but, increasingly, they use computer-aided design (CAD). Meetings with clients and colleagues to discuss packaging requirements also take up a considerable amount of a packaging designer's time.
Once the designer has an idea of what their clients require they make a series of rough sketches, the best of which are refined and presented to the customers for approval. When the best ideas have been chosen, packaging designers use model making techniques to see what their design looks like in three-dimensional form before it is finalised, and before production begins.
Most commonly reported Work Tasks
- Create designs, concepts, and sample layouts based on knowledge of layout principles and esthetic design concepts.
- Determine size and arrangement of illustrative material and copy, and select style and size of type.
- Confer with clients to discuss and determine layout design.
- Develop graphics and layouts for product illustrations, company logos, and Internet websites.
- Review final layouts and suggest improvements as needed.
- Prepare illustrations or rough sketches of material, discussing them with clients or supervisors and making necessary changes.
- Use computer software to generate new images.
- Key information into computer equipment to create layouts for client or supervisor.
- Maintain archive of images, photos, or previous work products.
- Prepare notes and instructions for workers who assemble and prepare final layouts for printing.
Most commonly reported Work Activities
- Thinking Creatively Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
- Interacting With Computers Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
- Getting Information Observing, receiving, and otherwise obtaining information from all relevant sources.
- Making Decisions and Solving Problems Analyzing information and evaluating results to choose the best solution and solve problems.
- Communicating with Persons Outside Organization Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
- Updating and Using Relevant Knowledge Keeping up-to-date technically and applying new knowledge to your job.
- Organizing, Planning, and Prioritizing Work Developing specific goals and plans to prioritize, organize, and accomplish your work.
- Communicating with Supervisors, Peers, or Subordinates Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
- Establishing and Maintaining Interpersonal Relationships Developing constructive and cooperative working relationships with others, and maintaining them over time.
- Interpreting the Meaning of Information for Others Translating or explaining what information means and how it can be used.
Interests - Packaging Designer
This occupation is typically suited for people with the following Career Interests:
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Realists are usually interested in 'things' - such as buildings, mechanics, equipment, tools, electronics etc. Their primary focus is dealing with these - as in building, fixing, operating or designing them. Involvement in these areas leads to high manual skills, or a fine aptitude for practical design - as found in the various forms of engineering.
Realists like to find practical solutions to problems using tools, technology and skilled work. Realists usually prefer to be active in their work environment, often do most of their work alone, and enjoy taking decisive action with a minimum amount of discussion and paperwork.
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
As a packaging designer, you will need to know how to use a wide range of packaging materials such as tin, glass, plastic and card. You will also need an understanding of production processes. And you must be aware of how your designs affect the environment, for example when packaging is thrown away.
Entry Requirements - Packaging Designer
Pay & Salary - Packaging Designer
Salary Range (thousands per year)* 18k - 55k
Last Updated: March, 2017
* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.