In Summary - Advertising Art Director
Advertising Art Directors typically work in the following Career Sectors:
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The Work - Advertising Art Director
Advertising art directors are responsible for the appearance and presentation of printed advertising material and television commercials. For printed advertisements, the creative team of art director and copywriter work from a client's brief. The brief provides information about the product or service the client wishes to promote and the target audience. The art director and copywriter produce a number of possible advertising ideas that include rapidly sketched illustrations known as 'storyboards' or 'roughs'.
The Advertising Art Director works in a creative department of an advertising agency, to produce a suitable and persuasive image that helps to sell a product.
In preparing advertisements, the creative team must consider both content (headlines, slogans, text and illustrations) and visual appearance that is affected by the use of space, colour and typeface. Although the design may need to be interesting, exciting, appealing or eye-catching, the creative team must remember that its prime purpose is to sell a product.
Once approved by the client, a rough idea is translated by the art director into the final advertisement. Sometimes art directors produce the required illustrations themselves, but more often they select and commission suitable artists. This may involve examining portfolios of drawings, photographs, cartoons and graphic designs. Art directors instruct the typographer about typeface and layout, and check the final advertisement before it is sent to the printers.
Advertising Art Directors design a wide range of printed material including posters, leaflets, brochures, packaging and display material.
Some Advertising Art Directors work on television commercials. They may be required to select a film director or production company by looking through show reels and choosing actors, actresses and locations. Art directors attend all production meetings, and supervise filming and editing of both film and soundtracks.
Most commonly reported Work Tasks
- Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
- Manage own accounts and projects, working within budget and scheduling requirements.
- Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.
- Present final layouts to clients for approval.
- Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.
- Work with creative directors to develop design solutions.
- Create custom illustrations or other graphic elements.
- Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
- Review illustrative material to determine if it conforms to standards and specifications.
- Negotiate with printers and estimators to determine what services will be performed.
Most commonly reported Work Activities
- Thinking Creatively Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
- Interacting With Computers Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
- Getting Information Observing, receiving, and otherwise obtaining information from all relevant sources.
- Establishing and Maintaining Interpersonal Relationships Developing constructive and cooperative working relationships with others, and maintaining them over time.
- Organizing, Planning, and Prioritizing Work Developing specific goals and plans to prioritize, organize, and accomplish your work.
- Making Decisions and Solving Problems Analyzing information and evaluating results to choose the best solution and solve problems.
- Judging the Qualities of Things, Services, or People Assessing the value, importance, or quality of things or people.
- Communicating with Persons Outside Organization Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
- Scheduling Work and Activities Scheduling events, programs, and activities, as well as the work of others.
- Coordinating the Work and Activities of Others Getting members of a group to work together to accomplish tasks.
Interests - Advertising Art Director
This occupation is typically suited for people with the following Career Interests:
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
The Linguistic's interests are usually focused on ideas and information exchange. They tend to like reading a lot, and enjoy discussion about what has been said. Some will want to write about their own ideas and may follow a path towards journalism, story writing or editing. Others will develop skills in other languages, perhaps finding work as a translator or interpreter. Most Linguistic types will enjoy the opportunity to teach or instruct people in a topic they are interested in.
As an art director, you'll need creativity, a lively imagination and sufficient knowledge of the Arts to use theatre, cinema, literature and painting as a source of inspiration. An eye for shape and colour is a requirement in an Advertising Art Director.
Most art directors have backgrounds in graphic design and have knowledge of photography, typography and printing techniques. The ability to withstand (and preferably thrive on) pressure is essential, as you'll often have to work to very tight deadlines. Communication and interpersonal skills are desirable, as you also have to spend time in meetings and with clients.
Entry Requirements - Advertising Art Director
Pay & Salary - Advertising Art Director
Salary Range (thousands per year)* 20k - 100k
Last Updated: April, 2017
* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.