In Summary - Multimedia Producer
Multimedia Producers typically work in the following Career Sectors:
Videos on the Web
- Multimedia Producer- from: Youtube Search
The Work - Multimedia Producer
As the name suggests, multimedia producers have experience with various forms of media. These include, but are not limited to, video and still photography, video and audio editing, Web design, graphic arts and animation, scriptwriting and interactive media. You may not be an expert in every area, but you should have a working knowledge of multiple platforms.
It's important to at least understand a wide range of software. You should be well versed in nonlinear video editing and the basics of video production. Adobe Premiere Pro, Final Cut Pro and various Avid products are popular digital video editors. Some other commonly used programs include Adobe Photoshop and Adobe After Effects for graphics, as well as Adobe Flash and Adobe Dreamweaver for Web design.
A multimedia producer is essentially a team leader or project manager. This will likely include working with and managing a team of people who specialize in certain areas of media production. Meeting deadlines and keeping the project within a budget are also common responsibilities. Because a multimedia producer can wear many hats, it's important to be able to multitask and remain organized. You'll often find yourself working on numerous projects at different stages during the same day.
Phases of Production
Multimedia producers play an important role in each of three phases in the production process: preproduction, production and postproduction. Preproduction is the planning phase. Your job is to help develop the concept behind the project, and decide what forms of media will be used. This usually involves processes like scripting, storyboarding, budgeting and setting deadlines.
During actual production, the multimedia producer may take on the role of director. This phase involves the creation of individual elements that will make up the final product. This would include shooting video, creating graphics and recording voice-overs. In postproduction, all the various media elements are brought together to create a final product. The video is edited and color corrected; graphics are finalized and inserted into the project; websites are published and disks are authored.
Most commonly reported Work Tasks
- Write and edit news stories from information collected by reporters and other sources.
- Coordinate the activities of writers, directors, managers, and other personnel throughout the production process.
- Research production topics using the internet, video archives, and other informational sources.
- Review film, recordings, or rehearsals to ensure conformance to production and broadcast standards.
- Monitor postproduction processes to ensure accurate completion of details.
- Conduct meetings with staff to discuss production progress and to ensure production objectives are attained.
- Perform administrative duties, such as preparing operational reports, distributing rehearsal call sheets and script copies, and arranging for rehearsal quarters.
- Resolve personnel problems that arise during the production process by acting as liaisons between dissenting parties when necessary.
- Hire directors, principal cast members, and key production staff members.
- Arrange financing for productions.
Most commonly reported Work Activities
- Getting Information Observing, receiving, and otherwise obtaining information from all relevant sources.
- Thinking Creatively Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
- Interacting With Computers Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
- Making Decisions and Solving Problems Analyzing information and evaluating results to choose the best solution and solve problems.
- Communicating with Supervisors, Peers, or Subordinates Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
- Organizing, Planning, and Prioritizing Work Developing specific goals and plans to prioritize, organize, and accomplish your work.
- Establishing and Maintaining Interpersonal Relationships Developing constructive and cooperative working relationships with others, and maintaining them over time.
- Communicating with Persons Outside Organization Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
- Performing for or Working Directly with the Public Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
- Identifying Objects, Actions, and Events Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
Interests - Multimedia Producer
This occupation is typically suited for people with the following Career Interests:
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
The ability to conceptually interpret a brief. Creativity is essential.
An eye for design and knowledge of programming can provide the key to success!
Entry Requirements - Multimedia Producer
Pay & Salary - Multimedia Producer
Salary Range (thousands per year)* 26k - 42k
Last Updated: August, 2017
* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.