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Realists are usually interested in 'things' - such as buildings, mechanics, equipment, tools, electronics etc. Their primary focus is dealing with these - as in building, fixing, operating or designing them. Involvement in these areas leads to high manual skills, or a fine aptitude for practical design - as found in the various forms of engineering.

Realists like to find practical solutions to problems using tools, technology and skilled work. Realists usually prefer to be active in their work environment, often do most of their work alone, and enjoy taking decisive action with a minimum amount of discussion and paperwork.

Salary Range
€20k - €30k
Career Zone

In Summary - Retail Merchandiser

Responsible for ensuring that products appear in the right store at the right time and in the right quantities. This involves working closely with the buying teams to accurately forecast trends, plan stock levels and monitor performance.

Career Sectors

Retail Merchandisers typically work in the following Career Sectors:

Make Up
Fashion & Beauty

Videos on the Web

Further Information

The Work - Retail Merchandiser

Duties vary between different companies, but all merchandisers communicate closely with buyers, store management and suppliers.  
With buyers, merchandisers decide which products should be stocked for each type and size of store. By listening to comments from store management they gather information regarding customer's reactions to products, which may then be used in negotiations with suppliers regarding packaging designs.  
Information technology has had a dramatic impact on the work of merchandisers. With many companies now using EPOS (electronic point of sale) systems, they are able to access and analyse sales information from any of their company's stores. This information helps both merchandisers and buyers forecast sales and profits, and plan budgets. The retail merchandiser may also use this information alongside a space management software program, to produce layout plans for stores.  
While most work is office based, some local travel to retail outlets may be required. Occasionally, retail merchandisers may be expected to work long hours away from home - at the opening of a new store, for example.

Interests - Retail Merchandiser

This occupation is typically suited for people with the following Career Interests:


Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.


Administrative people are interested in work that offers security and a sense of being part of a larger process. They may be at their most productive under supervisors who give clear guidelines and while performing routine tasks in a methodical and reliable way.

They tend to enjoy clerical and most forms of office work, where they perform essential administrative duties. They often form the backbone of large and small organisations alike. They may enjoy being in charge of office filing systems, and using computers and other office equipment to keep things running smoothly. They usually like routine work hours and prefer comfortable indoor workplaces.


The Social person's interests focus on interacting with the people in their environment. In all cases, the Social person enjoys the personal contact with other people in preference to the impersonal dealings with things, data and ideas found in other groups.

Many will seek out positions where there is direct contact with the public in some advisory role, whether a receptionist or a counsellor. Social people are motivated by an interest in different types of people and like diversity in their work environments. Many are drawn towards careers in the caring professions and social welfare area, whilst others prefer teaching and other 'informing' roles.


To be a retail merchandiser, you have to be an effective communicator, a firm negotiator and have an analytical mind. You should also be computer literate and be at ease working with figures. You also need to be good at forecasting and pay attention to new and upcoming trends. Strong planning skills are desirable in a Retail Merchandiser. The job also requires good health.

Entry Requirements - Retail Merchandiser

Pay & Salary - Retail Merchandiser

Salary Range (thousands per year)* €20k - €30k

Data Source(s):

Last Updated: March, 2017

* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.

Labour Market Updates - Retail Merchandiser

Useful Contacts - Retail Merchandiser

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