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Occupation Details

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Hotel Sales & Marketing Manager

Job Zone

Education
Most occupations in this zone require job specific training (vocational training) related to the occupation (NFQ Levels 5 and 6 or higher), related on-the-job experience, or a relevant professional award.

Related Experience
Previous work-related skills, knowledge, or experience is required for these occupations. For example, several years of full or part-time employment in the area may suffice.

Job Training
Employees in these occupations usually need one or two years of training involving both on-the-job experience and informal training with experienced workers. A recognised apprenticeship or training program may be associated with these occupations.

Job Zone Examples
These occupations usually involve using communication and organisational skills to coordinate, supervise, manage, or train others to accomplish goals. Examples include restaurant managers, electricians, agricultural technicians, legal secretaries, hairdressers, and web developers.

€40k > 80
Hotel Sales & Marketing Manager
Salary Range
(thousands per year)*
€40 - 80
Related Information:
Tourism Insight 2016 Figures: 25k - 50k

Data Source(s):
IHF / Fáilte Ireland / Tourism Insight (2016)

Last Updated: November, 2016

* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.
5.8%
Occupational Category

Hotel & Accommodation Managers

Also included in this category:

Hotel managers; accommodation managers.

Number Employed:

7,600

Part time workers: 13%
Aged over 55: 28%
Male / Female: 40 / 60%
Non-Nationals: 23%
With Third Level: 48%
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At a Glance... header image

Promotes and sells a hotels' products, services and facilities to potential clients including individuals, groups and corporate clients.


Videos & Interviews header image

1Total Records:1

Michelle Ryan
Corporate Sales Manager

Michelle Ryan is Corporate Sales Manager with the Park Plaza Hotel in Tyrellstown.  She took a degree in Hospitality Management in Cathal Brugha Street with Failte Ireland. The degree was a 4 year programme with a work placement in the 3rd year.

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Tasks & Activitiesheader image

The following is a list of the most commonly reported tasks and activities for this occupation

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Resolve customer complaints regarding sales and service.

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Oversee regional and local sales managers and their staffs.

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Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.

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Determine price schedules and discount rates.

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Review operational records and reports to project sales and determine profitability.

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Monitor customer preferences to determine focus of sales efforts.

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Prepare budgets and approve budget expenditures.

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Confer or consult with department heads to plan advertising services and to secure information on equipment and customer specifications.

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Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate or other subjects of sale.

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Confer with potential customers regarding equipment needs and advise customers on types of equipment to purchase.

Work Activities header image

The following is a list of the most commonly reported work activities in this occupation.

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Selling or Influencing Others: Convincing others to buy merchandise/goods or to otherwise change their minds or actions.

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Establishing and Maintaining Interpersonal Relationships: Developing constructive and cooperative working relationships with others, and maintaining them over time.

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Resolving Conflicts and Negotiating with Others: Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.

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Coaching and Developing Others: Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.

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Communicating with Supervisors, Peers, or Subordinates: Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

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Communicating with Persons Outside Organization: Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

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Organizing, Planning, and Prioritizing Work: Developing specific goals and plans to prioritize, organize, and accomplish your work.

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Guiding, Directing, and Motivating Subordinates: Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.

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Coordinating the Work and Activities of Others: Getting members of a group to work together to accomplish tasks.

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Making Decisions and Solving Problems: Analyzing information and evaluating results to choose the best solution and solve problems.


Knowledge header image

The following is a list of the five most commonly reported knowledge areas for this occupation.

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Sales and Marketing: Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

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Customer and Personal Service: Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

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Administration and Management: Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

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English Language: Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

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Personnel and Human Resources: Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.


Skillsheader image

The following is a list of the most commonly reported skills used in this occupation.

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Monitoring: Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

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Management of Personnel Resources: Motivating, developing, and directing people as they work, identifying the best people for the job.

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Coordination: Adjusting actions in relation to others' actions.

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Persuasion: Persuading others to change their minds or behavior.

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Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do.

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Speaking: Talking to others to convey information effectively.

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Judgment and Decision Making: Considering the relative costs and benefits of potential actions to choose the most appropriate one.

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Time Management: Managing one's own time and the time of others.

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Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

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Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Further Informationheader image

A detailed description of this occupation can be found on a number of online databases. Follow the link(s) below to access this information:

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Go..Hotel Sales Manager - from: eHow [US]

Related Occupationsheader image

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Career Articles

Earn While You Learn in The Hospitality Sector

Career Guidance

This occupation is popular with people who have the following Career Interests...


...and for people who like working in the following Career Sectors:

Tourism & Hospitality

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Higher Ed & CAO Course suggestions
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Further Ed & PLC Course Suggestions
If you are interested in this occupation, then the following courses may also be of interest. Note that these course suggestions are not intended to indicate that they lead directly to this occupation, only that they are related in some way and may be worth exploring.

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