In Summary - Marketing Executive
Marketing Executives typically work in the following Career Sectors:
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The Work - Marketing Executive
A Marketing Executive can have the responsibility for the management of a number of brands within a marketing company's portfolio. The work of managing these brands can involve forecasting sales and arranging promotions and advertising. This would involve working closely with the advertising industry.
The work also covers the launching of new products, deciding on the correct packaging and message, etc, so that the new product will meet the needs and wants of the potential consumer. This work would also involve working closely with market researchers.
Typical initial entry may be as an assistant brand manager with specific duties connected with the marketing of a range of goods. They organise market research to assess buying trends, oversee advertising campaigns, prepare sales estimates, supervise printing and packaging design, and monitor sales performance.
The brand manager liaises closely with the sales force, designers, financial managers, public relations executives and any outside agencies commissioned to do market research or advertising. They also prepare documents for senior management and use number skills to analyse sales figures.
The training of junior staff may include periods of experience in sales or market research to gain a more complete idea of the whole marketing process.
In general a Marketing Executive supports the Marketing Manager. They build relationships with a range of customers, suppliers and colleagues. They also maintain and build contacts with the media arranging for the effective distribution of marketing materials.
Most commonly reported Work Tasks
- Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
- Initiate market research studies or analyze their findings.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
Most commonly reported Work Activities
- Communicating with Persons Outside Organization Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
- Communicating with Supervisors, Peers, or Subordinates Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
- Getting Information Observing, receiving, and otherwise obtaining information from all relevant sources.
- Thinking Creatively Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
- Establishing and Maintaining Interpersonal Relationships Developing constructive and cooperative working relationships with others, and maintaining them over time.
- Developing and Building Teams Encouraging and building mutual trust, respect, and cooperation among team members.
- Organizing, Planning, and Prioritizing Work Developing specific goals and plans to prioritize, organize, and accomplish your work.
- Making Decisions and Solving Problems Analyzing information and evaluating results to choose the best solution and solve problems.
- Interacting With Computers Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
- Developing Objectives and Strategies Establishing long-range objectives and specifying the strategies and actions to achieve them.
Interests - Marketing Executive
This occupation is typically suited for people with the following Career Interests:
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
The Linguistic's interests are usually focused on ideas and information exchange. They tend to like reading a lot, and enjoy discussion about what has been said. Some will want to write about their own ideas and may follow a path towards journalism, story writing or editing. Others will develop skills in other languages, perhaps finding work as a translator or interpreter. Most Linguistic types will enjoy the opportunity to teach or instruct people in a topic they are interested in.
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Marketing executives need good organisational skills. The ability to work to deadlines quickly and accurately, and within a set budget, is also necessary.
You'll need excellent interpersonal and communication skills, both written and oral. Tact, diplomacy and a persuasive manner are also required. The ability to use and understand computers is increasingly important. The ability to use ones own initiative is also important in a Marketing Executive. Teamwork is a substantial feature of a Marketing Executives work therefore you have to be comfortable working as part of a group.
Entry Requirements - Marketing Executive
Pay & Salary - Marketing Executive
Salary Range (thousands per year)* 20k - 150k
Marketing Assistant: 20 - 32
Marketing Executive: 25 - 55
Marketing Manager: 40 - 90
Marketing Director: 75 - 150
CPL / Robert Walters / Hudson / Abrivia / Lincoln
Last Updated: February, 2017
* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.
Labour Market Updates - Marketing Executive
Employment growth for this occupation relates primarily to growth since 2016 and as such should be treated with caution. No shortages were identified in this area; of those issued with employment permits almost all were for salaries above €70,000 and half were in the IT sector.
National Skills Bulletin 2018
Useful Contacts - Marketing Executive
Marketing Institute of Ireland (MII)
Marketing Institute of Ireland (MII)
School of Marketing - Dublin Institute of Technology