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Course Details

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GC407
Business Studies - Marketing

Ed Zone

Undergraduate awards typically reflect three to five years of study after secondary school and include Ordinary (Level 7) and Honours Bachelor Degrees and Higher Diplomas (Level 8's).

Undergraduate awards may be achieved directly or through a series of progression steps. Learners may choose to progress upwards from a Level 5 to a Level 6, Level 7 and finally a Level 8.

Undergraduate awards are awarded by the QQI, HEA or Higher Education Institutes.

Career Opportunities
3rd level Graduates are qualified for a wide range of occupations, and their education prepares them for roles involving specific skills, and for coordinating, supervising, managing, or training others. Examples include accountants, sales managers, computer programmers, teachers, chemists, environmental engineers, criminal investigators, and financial analysts.

Level on the National Framework of Qualifications
3 years
Duration of course
Druation goes here.....
235

2018 Final Points

235

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Summary... header image

Students will complete a broad range of business modules throughout the programme, in final year students will select four from five marketing electives*. This allows students to tailor their studies to reflect their interests and future career ambitions. 

Marketing is the function of business which creates revenue. Its purpose and scope, broadly speaking, is to understand a consumer market, develop awareness of the brand, generate interest in the brand and ultimately convert sufficient sales to deliver a profit for the company.  But marketing must work in tandem with other business departments in order to develop and execute a successful strategy.

 

 

Course Details header image

From College Website...
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GC407 - Business Studies - Marketing

From Qualifax...
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GC407 - Business Studies - Marketing
Qualifax - The National Courses Database
DISCLAIMER: These links are to official sources of information for this course - we accept no responsibility for the information on them.


LC Entry Requirementsheader image


To view Mature Entry requirements, or alternative requirements, please visit Qualifax or the Colleges' website from the links available in the Course Details section above.

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QQI FET/FETAC Links header image

This course does not appear to accept applicants with Further Education and Training (FET) awards. Please check with the college directly - sometimes this data is not published openly, or special arrangements may be available.

Points Calculator for QQI Awards:
Details of the QQI scoring system and a points calculator can be found HERE

Career Progression header image

The varied and in-depth content of these courses means that graduate prospects and opportunities are virtually endless. Electives/Specialisations in the final year are a platform on which a career in this area can commence.



Related Coursesheader image

The following course suggestions also prepare for work in this Career Sector, and may suit people with similar Career Interests. They are from colleges in the same region, and might also be worth exploring. You can sort the list by Title or College by clicking on the column headings. You can Tag any of these courses from within the individual course pages.

Course Title College
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Career Guidance


Career Sectors
This course prepares people for work relating to the following Career Sectors. Click to explore more...

Advertising, Marketing & Public Relations

Career Suggestions
If you are interested in this course, then these occupations may be of interest. These suggestions are related by Career Sector and Career Interests, and may be worth exploring.