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DT412
Tourism Marketing

Ed Zone

Undergraduate awards typically reflect three to five years of study after secondary school and include Ordinary (Level 7) and Honours Bachelor Degrees and Higher Diplomas (Level 8's).

Undergraduate awards may be achieved directly or through a series of progression steps. Learners may choose to progress upwards from a Level 5 to a Level 6, Level 7 and finally a Level 8.

Undergraduate awards are awarded by the QQI, HEA or Higher Education Institutes.

Career Opportunities
3rd level Graduates are qualified for a wide range of occupations, and their education prepares them for roles involving specific skills, and for coordinating, supervising, managing, or training others. Examples include accountants, sales managers, computer programmers, teachers, chemists, environmental engineers, criminal investigators, and financial analysts.

Level on the National Framework of Qualifications
4 Years
Duration of course
Druation goes here.....
287

2017 Points

287

Change
-3
Saves this course to your Career File if you are registered.

Summary... header image

The B.Sc. in Tourism Marketing degree focusses broadly on business and management subjects and more specifically at the marketing of tourism destinations.

The programme offers business subjects designed for the marketing and management of tourism enterprises such as visitor attractions, destination management companies, tour operators, travel agencies, hotels, conference centres and management bureaux.  

Students complete a six month internship in the second semester of Year 3. Internships give students an edge when it comes to getting that job in the tourism and marketing industry.

The BSc Tourism Marketing programme offers students the opportunity to engage with tourism and marketing industry through internship in Ireland and abroad. Internships in Europe are supported by the Erasmus + programme.

DIT School of Hospitality Management and Tourism
DIT - Careers in Tourism - Gillian Culhane, Press and Media Relations Manager at Aer Lingus
Careers in Tourism - Lorraine Sheenan, Visitor Experience Manager at Guinness Storehouse
Careers in Tourism - Jacki Moran, Sales Executive at Croke Park
Course Details header image

From College Website...
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DT412 - Tourism Marketing
DIT

From Qualifax...
Go...
DT412 - Tourism Marketing
Qualifax - The National Courses Database
DISCLAIMER: These links are to official sources of information for this course - we accept no responsibility for the information on them.


LC Entry Requirementsheader image


To view Mature Entry requirements, or alternative requirements, please visit Qualifax or the Colleges' website from the links available in the Course Details section above.

If you believe the data above to be incorrect, please let us know at info@careersportal.ie - thank you.


QQI FET/FETAC Links header image

PLC courses leading to the following QQI Major Awards may be used for entry into this course.

Search for PLC Courses offering these awards
(Click on the Codes)

Note: Information for 2018 Entry
Old Code New Code Award Title
DTXXX. 5M5011 Tourism with Business
DHCXX. 5M2083 Hospitality Operations
BMXXX. 5M2069 Marketing
BBSXX. 5M2102 Business Studies


Essential Module Requirements:
Four Distinctions

Note: Information for 2018 Entry

Points Calculator for QQI Awards
Details of the QQI scoring system and a points calculator can be found HERE

Career Progression header image

The programme is designed to enable students gain employment in challenging graduate level positions in tourism sales and marketing roles. Graduates with marketing competence can expect to find employment in the marketing function of a variety of tourism enterprises including tourism co-operatives, national and regional tourism organisations, hotels, visitor centres (domestic and international), self-employment, project management, technology management, community development, public sector support and financial institutions. 



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