The B.Sc. in Tourism Marketing degree focusses broadly on business and management subjects and more specifically at the marketing of tourism destinations.
The programme offers business subjects designed for the marketing and management of tourism enterprises such as visitor attractions, destination management companies, tour operators, travel agencies, hotels, conference centres and management bureaux.
Students complete a six month internship in the second semester of Year 3. Internships give students an edge when it comes to getting that job in the tourism and marketing industry.
The BSc Tourism Marketing programme offers students the opportunity to engage with tourism and marketing industry through internship in Ireland and abroad. Internships in Europe are supported by the Erasmus + programme.
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
QQI FET/FETAC Links
Number of Reserved Places: †8 places
PLC courses leading to the following QQI Major Awards may be used for entry into this course.
Search for PLC Courses offering these awards
(Click on the Codes)
|Note: Information for 2019 Entry|
|Old Code||New Code||Award Title|
|DTXXX||5M5011||Tourism with Business|
Points Calculator for QQI Awards:
Details of the QQI scoring system and a points calculator can be found HERE
The Student - Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Administrative people are interested in work that offers security and a sense of being part of a larger process. They may be at their most productive under supervisors who give clear guidelines and while performing routine tasks in a methodical and reliable way.
They tend to enjoy clerical and most forms of office work, where they perform essential administrative duties. They often form the backbone of large and small organisations alike. They may enjoy being in charge of office filing systems, and using computers and other office equipment to keep things running smoothly. They usually like routine work hours and prefer comfortable indoor workplaces.
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
The programme is designed to enable students gain employment in challenging graduate level positions in tourism sales and marketing roles. Graduates with marketing competence can expect to find employment in the marketing function of a variety of tourism enterprises including tourism co-operatives, national and regional tourism organisations, hotels, visitor centres (domestic and international), self-employment, project management, technology management, community development, public sector support and financial institutions.