This course includes topics such as marketing strategy, business policy, marketing practice; analysis, strategic information systems, business ethics, sales management, management science, a business language, and systems modelling databases.
Students may elect to study abroad for one semester with an ERASMUS partner institution in Europe.
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
QQI FET/FETAC Links
Points Calculator for QQI Awards:
Details of the QQI scoring system and a points calculator can be found HERE
The Student - Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Typical careers positions include marketing executive, marketing advisor, brand manager, sales and marketing executive and graduate trainee/intern.In our present positive and progressive industrial climate there are plenty of opportunities for marketeers in companies both at home and abroad. This course may also be of special interest to those who would like to establish or are running their own business or those who would like to pursue a career in a marketing oriented organisation