The Digital Marketing stream is for graduates who are interested in a career in Business as well as developing specialist skills and knowledge in Digital Marketing. This stream will ensure that you are equipped to deal with the new business opportunities that a specialism in Digital Marketing has to offer. The programme has the needs of employers in mind through the provision of transferable skills that are technical and specific such as in the ebusiness/ibusiness or Marketing Management modules.
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
QQI FET/FETAC Links
This course will accept Any QQI Level 5 or 6 Major Award as an entry requirement.
Click on the link below to find PLC courses that also relate to this career sector. Note you can view more courses by adjusting the filters on the listings page.
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Points Calculator for QQI Awards:
Details of the QQI scoring system and a points calculator can be found HERE
The Student - Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
The Investigative person will usually find a particular area of science to be of interest. They are inclined toward intellectual and analytical activities and enjoy observation and theory. They may prefer thought to action, and enjoy the challenge of solving problems with sophiscticated technology. These types prefer mentally stimulating environments and often pay close attention to developments in their chosen field.
Graduates of the Bachelor of Business (Honours), Digital Marketing will have the necessary knowledge and skills to work in businesses with the added value of specialised digital marketing skills and knowledge. The potential of digital business and online marketing is increasingly significant. Graduates of this programme would be ideally suited for organisations who wish to recruit business graduates but need them to have up-to-date digital marketing skills.