Marketing is the management process through which goods and services move from concept to the customer. It includes diverse disciplines such as: sales; public relations; pricing; packaging; and distribution. Marketing is practiced around the world in every type of organisation including multi-nationals, local enterprises, political parties, third-world charities, sporting organisations or small businesses.
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
QQI FET/FETAC Links
This course will accept Any QQI Level 5 or 6 Major Award as an entry requirement.
Click on the link below to find PLC courses that also relate to this career sector. Note you can view more courses by adjusting the filters on the listings page.
View Courses (Filtered by Career Sector)
Points Calculator for QQI Awards:
Details of the QQI scoring system and a points calculator can be found HERE
The Student - Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
A Marketing Degree is internationally recognised and offers a passport for graduates to work anywhere in the world. Marketing careers are varied and include: research, advertising, marketing, brand management, product development, public relations, international marketing and sales.