There are many small and medium-sized businesses involved in the provision of goods or services, who conduct their business solely through Irish, particularly in Gaeltacht areas.
It is important to the Irish-language community to be able to do business in their language of choice. Companies that deal mainly in English may hire a bilingual member of staff to enable them to offer services to Irish language speakers.
Companies tend to recruit staff with qualifications, experience and technical skills relevant to their business. In addition to the required skillset, fluency in Irish is valuable to companies targeting the Irish language community.