There are many small and medium-sized businesses in Ireland involved in the provision of goods or services who conduct their business solely through Irish, particularly in Gaeltacht areas.
The Irish-language community appreciates dealing in their language of choice when doing business. Companies that deal mainly in English may hire a bilingual member of staff, affording them the opportunity to offer services to Irish language speakers.
Companies tend to recruit staff with qualifications, experience and technical skills relevant to their business. In addition to the required skillset, fluency in Irish is of interest to companies targeting the Irish language community.