There are many small and medium-sized businesses in Ireland involved in the provision of goods or services who conduct their business solely through Irish, particularly in Gaeltacht areas.
The Irish-language community appreciates dealing in their language of choice when doing business. Companies that deal mainly in English may hire a bilingual member of staff, affording them the opportunity to offer services to Irish language speakers.
Companies tend to recruit staff with qualifications, experience and technical skills relevant to their business. In addition to the required skillset, fluency in Irish is of interest to companies targeting the Irish language community.
Many private sector companies provide products and services through Irish. The Irish language is viewed by some businesses as a strong marketing tool.
Irish language provision may be evident:
- Irish or bilingual signage in supermarkets, garages, cafés.
- Irish or bilingual advertising.
- ATMs with an Irish Language option.
- Mobile phones with an Irish Language option.
- Irish Language voicemail option for customers of some providers.
- Irish language interface option in IT-based service provision.
Irish language promotion organisations employ people from a wide range of business disciplines including marketing, finance, event management and public relations (PR), who also have fluency in Irish.
For example, people corresponding with public or state bodies in Ireland are entitled to send their letters and e-mails in Irish or English to the Revenue Commissioners, Motor Tax Office, An Garda Síochána and receive responses in their chosen language accordingly.
Facilities for Irish language provision are available in many semi-state companies, although not all as yet.
- The ESB, Irish Rail/Iarnród Éireann and Irish Water/Uisce Éireann have Irish-speaking customer support representatives. They offer both Irish and English language options on their phone lines, and written communication in both languages.
- The Emergency response lines 112 or 999 have agents who deal with emergency calls in both languages.
- All state companies are obliged to have bilingual signage and stationery and have Irish language options on their websites with the Official Languages Act (2003), although these provisions have not yet been fully implemented in some state companies.
- InterCity (Iarnród Éireann) and Commuter (Iarnród Éireann) trains, Luas trams and Bus Éireann and Dublin Bus buses display the names of their destinations bilingually and their internal signage and automatic oral announcements on their vehicles are bilingual.
- Public transport tickets can be ordered from tickets machines in Irish along with in some other languages.
What are the main occupations where Irish may be used?
- Accounting Technician
- Accounts Administrator
- Accounts Assistant
- Arts agent / Promoter
- Bank / Financial Manager
- Bank Official
- Civil Service - Administrative Officer
- Financial Adviser
- Office Administrator
- Project Manager
- School Principal
- Social Media Specialist
- Tax Accountant
- Wages / Payroll Clerk
- Web Designer / Developer
What types of courses might help?
- CK209 | Commerce (International) With Irish - University College Cork - UCC
- DC118 | Gnó agus Gaeilge (Business & Irish) - Dublin City University - DCU
- GY208 | Commerce (Gaeilge) - NUI Galway
- LY218 IRI | Business with Irish - Letterkenny Institute of Technology - LYIT
Where to go for further Information
- Publicjobs.ie - positions may arise where specialist skills are required
- Fiontar (Irish for venture) is an interdisciplinary school established at DCU in 1993 to link the Irish language with contemporary finance, computing and enterprise, through courses taught in Irish.