Ireland has a thriving publishing sector which includes:
- Newspapers and magazines - researching, writing, editing and illustrating news stories and features on a huge range of local, national and international topics
- Books - producing fiction and non-fiction titles on an enormous range of subjects
- Photography - producing images that tell a story or record an event
- Print - making hard-copy products that include books, newspapers, magazines, greeting cards, brochures and office stationery
Over 5.2 million newspapers are sold every week in Ireland, and a further 1.5 million distributed free of charge. Some 4,000 people are employed in the industry, including over 2,000 editorial staff. A large pool of freelance journalists also play an important part in the newspaper industry and countless others work in areas closely aligned with the industry.
However, daily newspapers have seen circulation decline by up to 15% in the past year, a factor attributed to the economic downturn, and to developments in digital media alternatives. The availability of news online and through mobile devices has challenged the role of the traditional newspaper. Several Irish newspapers now have an online presence as well as their print version, and some have developed mobile apps for smartphones and tablets.
There are few new entrants to the traditional newspaper sector now, but new opportunities are opening up as digital skills are required. There will always be an audience for news, and newspapers will have to continue changing and adapting to the digital world.
Careers in the sector include: Publishers, Editors, Journalists, Designers, Advertising Managers, Credit Managers and related administration roles. There are over 1,250 people directly employed in the magazine industry in Ireland, and a further 4,500 jobs, such as freelance journalists, photographers and models, reliant on the sector. Every year, 50 million magazines are bought in Ireland, 10 million of which are Irish.
The sector depends largely on income from advertising revenue. Like all media, it too has been hugely impacted by the economic climate, but more so by digital technology. One view is that the magazine industry definitely has a future, just not on paper! The industry must evolve and embrace digital media forms. This opens up opportunities for those with the appropriate qualifications and skill set.Book Publishing
There are about 140 book publishing companies in Ireland, and most have only a few permanent staff. To get a book published, one would usually find a publisher that is receptive to what you have written. This would then be evaluated by a 'Series editor' who would then pass it on to a 'Commissioning editor' to see if would be commercially viable to produce. If all goes well, you could get a publishing contract after a few months. At this stage, the book needs to be written.
Once written, the Publishing house will normally do the typesetting, design and printing, much of which is outsourced. Recently, writers have had the opportunity to get their book printed and published directly from online services, e.g. www.lulu.com
Jobs within the publishing sector offer exciting possibilities, but it is important to realise that this sector is very competitive and you would need to be prepared. Work experience is a valuable asset as it demonstrates a hands-on interest and shows that you have what it takes to do the job.
Determination is the key to success. Those who manage to break into the publishing sector aren't just the most creative or talented - they're generally the most determined, taking the attitude that 'if at first you don't succeed, try again'. You'll have to persevere and remain optimistic if you want to realise your dream of becoming a famous actress or even the next Steven Spielberg.
New Media has become a significant element in everyday life. It allows people to communicate, bank, shop and entertain. The global network of the Internet, for instance, connects people and information via computers. In this way the Internet, overcomes the gap between people from different countries, permitting them to exchange opinions and information. Diverse means for this exist even within the context of the internet, including chat rooms, instant messaging
applications, wiki sites, forums, email
messaging, online video and audio streaming and downloads
, and voice-over-internet telecommunications (VOIP).
New Media is defined not only as a communication tool, but also as a tool for the commercial exchange of goods and services. Consumer goods are for sale, and personal property may be auctioned, through the Internet. New media workers play an integral part in the development and design of content. Working on the cutting-edge of what's new and exciting, they create an interactive mix of text, graphics, photography, video, animation and sound. Music Publishing
Music Publishing is a skilled service provided to the songwriter by a music publisher to help create and promote a song or music piece. The music publishers job is to make as much money as possible for both the songwriter and him/herself as possible by 'exploiting' the songs controlled to their full potential. A fee is usually charged in the form of a percentage of the songs earnings being retained by the publisher for his/her services. Hence the split between songwriter and publisher is the first thing to be decided. This can range from a 50/50 split to a 60/40, 70/30 etc, the higher percentage always in favour of the writer. Other main points to be negotiated will be the term or length of the contract, the songs it covers, the territories it applies to (UK & Ireland, USA, Japan, The World, etc) and when payments are to be made.
The most exciting aspect to life as a Music Publisher is that things change rapidly. A style of music currently popular can become outmoded almost overnight. Copyright matters such as Internet usage etc. also bring new challenges and one must be constantly aware of and adaptable to these changes. [see IMRO
for more details]
GETTING INTO MEDIA AND PUBLISHING
Many jobs in this sector require early starts and late finishes, day, evening, night and weekend working. Long hours may be required to meet deadlines. While some workers are based in offices, studios or print shops, others may be required to travel frequently and work outside in all weather conditions.
Creativity is the essential skill for many jobs in this sector. Communication skills, the ability to work well in a team, IT skills and confidence are also likely to be important.
The education needed for jobs in the media industry is dependent on your chosen career, but many of these jobs will require that you have Level 7/8 Degrees. The various technicians in this field will need to have specialised training to deal with the technical equipment that is used in media broadcasting today.
Reporters, presenters and correspondents usually need to have a degree in either communications or journalism, although at times employers will consider those who have non-media type qualifications. Writers and those working in media research would usually need to have a degree in literature, journalism, communications, or English.
Employers in this area are particularly interested in individuals who have a particular experience or knowledge in a chosen field. Training opportunities include on-the-job training. Continuing Professional Development (CPD) may be necessary to keep up to date with new technology. Freelancers must fund their own training.
Many careers have no formal promotional structure, but experienced workers may be able to progress to more senior roles.