About
This sector is about creating narratives and brand identities. It’s for story tellers and strategists, people who want to understand how people think and use that knowledge to craft appealing messages for them. Working in this sector you may find yourself managing relationships with the media or researching people’s views on products. Creative people can get involved in designing billboards, filming advertisements or recording promotions.
Skills
Key Facts
of those employed in marketing, media and advertising are under 40
of agencies are experiencing a skills gap
of marketing, media and advertising agencies plan to increase their staff numbers
of marketing decision–makers plan to invest more in marketing in 2019
Labour Market Information
These occupations span a range of skills levels, from sales assistants to marketing executives. As such, the outlook varies significantly. The National Skills Bulletin 2018 identified shortages of marketing specialists with language and IT skills, especially in digital marketing.
In this Sector...
Advertising
Advertising is all around us and part of our daily lives. This is a thriving sector with multiple different jobs and roles available.
Marketing
Marketing involves research and planning to determine what consumers want and how best to sell it to them.
Public Relations
Public Relations involves presenting your client in a good light, controlling negative news and promting them online and through traditional media.
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