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What are your interests?

Realist?

Realist

Realists are usually interested in 'things' - such as buildings, mechanics, equipment, tools, electronics etc. Their primary focus is dealing with these - as in building, fixing, operating or designing them. Involvement in these areas leads to high manual skills, or a fine aptitude for practical design - as found in the various forms of engineering.

Realists like to find practical solutions to problems using tools, technology and skilled work. Realists usually prefer to be active in their work environment, often do most of their work alone, and enjoy taking decisive action with a minimum amount of discussion and paperwork.

Sectors
Source: National Skills Bulletin

About

This sector is about creating narratives and brand identities. It’s for story tellers and strategists, people who want to understand how people think and use that knowledge to craft appealing messages for them. Working in this sector you may find yourself managing relationships with the media or researching people’s views on products. Creative people can get involved in designing billboards, filming advertisements or recording promotions.

Skills

    negotiation, social media, visual media, design, sales & marketing, communication, languages, teamwork, leadership, time management, adaptability, attention to detail, data analysis & statistics, critical thinking, researching information,

Key Facts

64%
of those employed in the sector are between 21 and 35
41%
of Agencies are experiencing a skills gap
73%
of Ad Agency Business is Irish
37%
of marketing decision–makers plan to invest more in marketing in 2018

Labour Market Information

These occupations span a range of skills levels, from sales assistants to marketing executives. As such, the outlook varies significantly. The National Skills Bulletin 2018 identified shortages of marketing specialists with language and IT skills, especially in digital marketing.

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