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About

This sector is about creating narratives and brand identities. It’s for story tellers and strategists, people who want to understand how people think and use that knowledge to craft appealing messages for them. Working in this sector you may find yourself managing relationships with the media or researching people’s views on products. Creative people can get involved in designing billboards, filming advertisements or recording promotions.

Skills

    negotiation, social media, visual media, design, sales & marketing, communication, languages, teamwork, leadership, time management, adaptability, attention to detail, data analysis & statistics, critical thinking, researching information,

Key Facts

57%
of those employed in marketing, media and advertising are under 40
38%
of agencies are experiencing a skills gap
54%
of marketing, media and advertising agencies plan to increase their staff numbers
45%
of marketing decision–makers plan to invest more in marketing in 2019

Labour Market Information

These occupations span a range of skills levels, from sales assistants to marketing executives. As such, the outlook varies significantly. The National Skills Bulletin 2019 identified shortages of marketing specialists with language and IT skills, especially in digital marketing.

Career Interview Videos...

Harry Vaughan - LinkedIn Marketing Support Team
Posted by Languages Connect

Harry Vaughan - LinkedIn Marketing Support Team

Mary McCaughey - Head of  Communications
Posted by EU Careers

Mary McCaughey - Head of Communications

Jessica Akomfrah - Marketing Executive
Posted by Public Appointments Service

Jessica Akomfrah - Marketing Executive

College Course Videos...

School of Management and Marketing  - University College Cork
Posted by University College Cork

School of Management and Marketing - University College Cork

Business Studies DC111 - Dublin City University
Posted by Dublin City University

Business Studies DC111 - Dublin City University

AL857 - Digital Marketing - Athlone Institute of Technology
Posted by Athlone Institute of Technology

AL857 - Digital Marketing - Athlone Institute of Technology

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