Careers in Advertising, Marketing & Public Relations

Sectors

Advertising, Marketing & Public Relations

About

This sector is about creating narratives and brand identities. It’s for story tellers and strategists, people who want to understand how people think and use that knowledge to craft appealing messages for them. Working in this sector you may find yourself managing relationships with the media or researching people’s views on products. Creative people can get involved in designing billboards, filming advertisements or recording promotions.

Skills

negotiation, social media, visual media, design, sales & marketing, communication, languages, teamwork, leadership, time management, adaptability, attention to detail, data analysis & statistics, critical thinking, researching information,

Key Facts

64%

of those employed in the sector are between 21 and 35

IAPI Census 2017

41%

of Agencies are experiencing a skills gap

IAPI Census 2017

73%

of Ad Agency Business is Irish

IAPI Census 2017

37%

of marketing decision�makers plan to invest more in marketing in 2018

The Marketing
Sentiment Survey
2018

Labour Market Information

These occupations span a range of skills levels, from sales assistants to marketing executives. As such, the outlook varies significantly. The National Skills Bulletin 2018 identified shortages of marketing specialists with language and IT skills, especially in digital marketing.

In this Sector...

Advertising

Advertising is all around us and part of our daily lives. This is a thriving sector with multiple different jobs and roles available.

Marketing

Marketing involves research and planning to determine what consumers want and how best to sell it to them.

Public Relations

Public Relations involves presenting your client in a good light, controlling negative news and promting them online and through traditional media.

Social Media

Advertising, Marketing and PR are areas that have expanded recently to include tasks not previously expected, such as creating blog posts, recording video content and conducting interviews. A huge part of these careers involves using social media to promote clients or products.