Marketing is a broad area. For those interested in working in marketing there will be opportunities to work either in-house for a company, or for an agency who provides marketing services.
Certain marketing roles are closely related to sales, while others are more involved with research and strategy.
Marketing involves a lot of research into customers’ likes, dislikes and preferences. This determines who a product should be aimed at, or in the case of product development, it will determine whether there is a desire for the product.
Market research is extensively used to seek out the 'image' which appeals to the consumer. The pair of jeans, the mobile phone, the holiday abroad, the car - these are often purchased based on their image and on how they make us feel as much as anything else. Marketing strategies are then used to advertise the services or package the products in user friendly ways that appeal to the target consumer group.