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What are your interests?



Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.

In this Sector...



Marketing is a broad area. For those interested in working in marketing there will be opportunities to work either in-house for a company, or for an agency who provides marketing services.

Certain marketing roles are closely related to sales, while others are more involved with research and strategy.  

Marketing involves a lot of research into customers’ likes, dislikes and preferences. This determines who a product should be aimed at, or in the case of product development, it will determine whether there is a desire for the product.

Market research is extensively used to seek out the 'image' which appeals to the consumer. The pair of jeans, the mobile phone, the holiday abroad, the car - these are often purchased based on their image and on how they make us feel as much as anything else. Marketing strategies are then used to advertise the services or package the products in user friendly ways that appeal to the target consumer group.

Occupations in Marketing
(sorted by Job Zone)

Product Marketing Manager
Responsible for business planning and supplying product information and support for the direct sales teams.
Market Researcher

Carries out surveys by interviewing people in person and over the telephone.

Marketing / Communications Manager

Responsible for running marketing campaigns as well as developing new advertising for a company.

Marketing Adviser

Provides professional advice with regard to the marketing of a companies services.

Marketing Executive

Supervises and plans a market strategy for a company's product or service.

Brand Manager - Marketing

Organises and oversees the promotion, sales, and overall image associated with a certain brand or branded products and services.

Digital Marketing Executive

An executive marketing role with a special focus on online and mobile campaigns.

Direct Marketing Manager

Direct marketing managers make direct contact with potential customers through e-mail, radio, and television or by telephone.

Consumer Scientist
Studies trends and patterns in consumer preferences to identify areas of potential profit for companies.